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  • All HBS Web  (2,183)
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  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

they want, where they want for almost anything they desire. Associated with that, people are much more comfortable with ecommerce, giving their credit card numbers to Amazon and others, so the comfort and trust levels are much higher. Also, the logistics View Details
Keywords: by Sean Silverthorne; Retail
  • 12 Apr 2023
  • News

Step Change

for trade liberalization who worked to reform Egypt's social security and pension systems, among other innovations. Six months after Enan joined the ministry, in early 2011, the Arab Spring swept through Cairo. Many of her friends from... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant... View Details
Keywords: Martha Lagace
  • 01 Sep 2003
  • News

These Are the Good Old Days

the Bulletin about her experiences as an executive, a woman, a mother, and a New Yorker. In doing so, she shed light on some major social and business developments that have shaped — and been enriched by — the lives and careers of her... View Details
Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services
  • 21 Jun 2011
  • First Look

First Look: June 21

2, a social network survey, found that managers lower in metacognitive CQ reported a deficit of new idea sharing in their intercultural but not intracultural ties. In Study 3, a laboratory experiment... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

School Case 618-016 Viacom: Democratization of Data Science In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2025
  • News

How to Judge Your Next Job

bad things, but people feel so burdened by it that we've lost track of the idea that we're all just trying to make progress so that we're better off tomorrow than we were today. And if we can give them a process for doing that and that process is View Details
  • 17 Sep 2013
  • First Look

First Look: September 17

networks historically provided (e.g., information about potential workers, monitoring, and reputation foundations). Publisher's link: http://www.people.hbs.edu/wkerr/Ghani_Kerr_Stanton_MSCI_OdeskDiaspora-8-26-13.pdf September 2013... View Details
Keywords: Sean Silverthorne
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 12 Jul 2020
  • Book

The Harvard Business School Faculty Summer Reader 2020

Schlesinger I have just begun Deaths of Despair and the Future of Capitalism by Anne Case and Nobel Prize-winner Angus Deaton. This book represents a well- crafted effort of social science research applied to the urgent matters of life... View Details
Keywords: by Staff
  • 15 Dec 2015
  • News

The Year in Ideas 2015

From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

terms of strategic negotiation, social entrepreneurship, sustainable tourism, and economic development. Download the paper: http://www.hbs.edu/research/pdf/10-049.pdf Endowments, Fiscal Federalism, and the Cost of Capital for States:... View Details
Keywords: Martha Lagace
  • 01 Dec 2001
  • News

September 11: A Community Reflects

each one of us receives from this community are very important. I want to thank all of you for participating in this support system and for sustaining the unique set of values that defines HBS. "Stacey M. Childress (MBA '00), director of the HBS Initiative on View Details
Keywords: Susan Young;Deborah Blagg
  • Web

Institute Associates - Institute For Strategy And Competitiveness

Bridging the Divide (Quay Books, 2009) and co-author of M.B.A. for Medics (Radcliffe, 2010). From 2005-2006 Emma circumnavigated the world on a 68-foot yacht. Emma is a Fellow of the Royal Society of Arts (F.R.S.A.) and co-founder of Diagnosis, a clinical leadership... View Details
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

she says. For a company the size of McDonald’s, it posed a massive operational challenge. Hurdles included everything from structure—McDonald’s kitchens were designed to operate in two separate “day parts,” breakfast and everything else—to securing global supply View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

to fill little gaps in the literature, and I continue to think that was excellent advice.” Just as researchers in the life sciences often target their work to tackle the most dangerous diseases, so argues Moss, social scientists can make... View Details
Keywords: by Michael Blanding
  • 01 Sep 2016
  • News

Code name: Miesiąc

but Maj and Poland’s vast network of underground publishers continued printing. Maj still has pamphlets dated August 1980 from the shipyards of Gdańsk; he was there when the Solidarity movement, uniting the workers, intellectuals, and... View Details
Keywords: April White; photographed by Piotr Malecki
  • 01 Jun 2006
  • News

India Arrives

joining the mobile network every month,” says Mittal. “Mobile phones have moved from an aspirational product to a mass product in a decade.” At the Tata Group, engineers are at work on a $2,000 car, the next step up for the millions of... View Details
Keywords: Julia Hanna
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