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Show Results For
- All HBS Web
(4,291)
- People (8)
- News (815)
- Research (2,930)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,780)
- Forthcoming
- Article
An AI Method to Score Celebrity Visual Potential from Human Faces
By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
- 30 Oct 2012
- First Look
First Look: October 30
Michael W. Toffel Publication:Organization Science (forthcoming) Abstract Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics include the... View Details
Keywords: Sean Silverthorne
- Web
Entrepreneurship Course Online | HBS Online
Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details
- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
Global, meaning they are more likely to deliver their expected GHG reductions (see FAQ for more detail). Calyx Global is a stringent carbon credit rating organization ranked as the best by Carbon Market Watch and recommended by Harvard’s... View Details
- 03 Jun 2020
- Blog Post
How to Thrive as a Remote Manager and Employee
they need to succeed by reviewing these tips and implementing what works for you and your company. Remote Work Management Practices: Weekly 1:1 meetings with your direct reports by video call Weekly group video calls with teams Optional View Details
- July 2019 (Revised November 2022)
- Case
Backstage at Boston Ballet
By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details
Keywords: Organizational Behavior; Managing Change; Strategy Execution; Priorities; Arts; Buildings and Facilities; Decision Making; Theater Entertainment; Leadership; Business or Company Management; Mission and Purpose; Organizational Change and Adaptation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts Industry; Entertainment and Recreation Industry; Education Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
Fubini, David G., Ryan Raffaelli, Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised November 2022.)
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details
Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
- Web
Research - Health Care
organizations should... October 2024 Article Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial By: Margae Knox, Elizabeth A. Hernandez, Daniel M. Brown,... View Details
- 21 Jan 2022
- Blog Post
Tipping Point: Investing in the Women of Kenya’s Coffee Farms
market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from the women in the farming family. During harvest season in... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
what is it? A: There are three main messages that I wanted to convey in the class. The first one was is that it is possible to be profitable, commercially successful, and build a prestigious and desirable brand while being environmentally and View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
gatherings for social purposes, and the eventual opening up and recovery of the world economy. About the Authors Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. Ofer... View Details
- November 2008 (Revised January 2010)
- Case
Stone Finch, Inc.: Young Division, Old Division
By: Richard G. Hamermesh and Elizabeth Collins
CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
- 15 Nov 2016
- First Look
November 15, 2016
levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Generation Next
(self-reliance)—proof that Indians could make their own products, without the British. Today, Godrej has a more than $4 billion global market for its products, which range from security appliances to furniture, soaps, and real estate. A... View Details
- Web
Courses by Faculty Unit - Course Catalog
and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam Spring 2026 Q3Q4 3.0 IFC: Italy;... View Details
- Web
Wyss House | About
faculties of this and other universities around the globe.” As chairman and CEO of Synthes, Inc., Wyss spearheaded the development of a $2.3 billion, 8,500-employee international company that revolutionized the orthopedic device market... View Details
- Web
Sustainable Investing Course | HBS Online
returns to incorporating ESG as an asset owner or manager. Highlights Non-Traditional Investment Criteria like ESG Introduction: California State Teachers' Retirement System CalSTRS: Effects of Shareholder Engagement Show Hide Details Concepts Sustainable Investing in... View Details
- Web
ICIC - Institute For Strategy And Competitiveness
Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network ICIC Initiative for a Competitive... View Details