Publications

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Research & Development, Project Code SX-70 - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

2022
Working Paper

Can a Website Bring Unemployment Down? Experimental Evidence from France

By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons

We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details

Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France

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01 Mar 2016
First Look

March 1, 2016

Abstract—The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of View Details

Keywords: Sean Silverthorne

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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03 Sep 2013
First Look

First Look: September 3

Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details

Keywords: Sean Silverthorne

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry

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July 2020
Article

Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context

By: Anton Shevchenko, Xiaodan Pan and Goran Calic

Existing research has accumulated substantial evidence on the effect that an environmental orientation has on businesses' economic performance. Yet this research does not cover small businesses from bottom‐of‐the‐pyramid (BOP) markets. In fact, despite increasing... View Details

Keywords: Micro-lending; Environmental Sustainability; Financing and Loans; Corporate Social Responsibility and Impact; Small Business

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

he continued, businesses can be 'raced' by drivers whose peripheral vision has failed. "They could see the clear track ahead of them as they initially led their markets but failed to notice the competitor coming up on the inside... View Details

Keywords: by James Heskett

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Launching Tech Ventures | HBS Online

“It’s an eye-opening course that enlightens the path for future founders, joiners, or investors.” Roman Ignatenko Launching Tech Ventures Participant Equip yourself with the skills to join an early- or growth-stage startup in a product management, business development,... View Details

04 Feb 2013
Research & Ideas

Are the Big Four Audit Firms Too Big to Fail?

the risks of failure. Adding to this concern is that even as the number of mega audit firms has contracted from eight in the 1980s to four today, their combined market share remains formidable, especially in the United States. The... View Details

Keywords: by Martha Lagace; Accounting

12 Feb 2020
Blog Post

Trying Out New Career Options with SIPs (Short Intensive Programs)

Rising” will offer big picture understandings of the continent, and the ways in which its past informs the present. Effective Strategic Philanthropy Faculty: Brian Trelstad Non-profit organizations and social enterprises play an... View Details

June 2005 (Revised April 2008)
Case

Whole Foods Market, Inc.

By: John R. Wells and Travis Haglock

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring... View Details

Keywords: Management Style; Motivation and Incentives; Food; Management Practices and Processes; Groups and Teams; Success; Leadership Style; Management Teams; Business Growth and Maturation; Emerging Markets; Retail Industry; Food and Beverage Industry; Consumer Products Industry

12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

at Urbana-Champaign. “Our study suggests that an increase in wages will decrease theft, but won't fully pay off” With this research, Sandino and Chen contribute to a growing body of knowledge about how wages affect employee behavior and View Details

Keywords: by Kim Girard; Retail

February 2011 (Revised March 2021)
Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details

Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our... View Details

October 2022 (Revised September 2024)
Case

mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo

mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details