Publications

Web

Marketing Awards & Honors - Faculty & Research

Best Doctoral Dissertation Proposal Competition (Marketing Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the View Details

18 May 2016
Research & Ideas

Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior

actions gradually become less clear than other memories—a phenomenon the authors of the paper call “unethical amnesia.” Moreover, forgetting wrongdoings of the past makes us more likely to misbehave in the future. “We are social beings,... View Details

Keywords: by Carmen Nobel

Web

Building Entrepreneurial Organizations - Health Care

Impact Building Entrepreneurial Organizations Health Minute: How Entrepreneurs are Reducing Costs & Improving Outcomes More “Entrepreneurship” stories Faculty Focus Innovating In Health Care is the focus of Professor Regina Herzlinger’s... View Details

November 2023
Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram

October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details

Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

such friction by implementing rigid policies based on the presumption that they have correctly anticipated how the pandemic will evolve. Designing and implementing any durable policy requires having a firm grasp of what the world—the “new normal”—will look like. But... View Details

Keywords: by Kristen Senz

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

as joint degree students, sharing insights from their time before and during the MBA program. Swanee Golden (MBA/MPP 2025) Where is your hometown? My hometown is Princeton, New Jersey. What was your pre-MBA industry and role? Before HBS, I worked on Google’s View Details

2024
Working Paper

Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration

By: Daniel Yue and Frank Nagle

Many companies offer free access to their technology to encourage outside addon innovation, hoping to later profit by raising prices or harnessing the power of the crowd while continuing to steer the direction of innovation. They can achieve this balance by opening... View Details

Keywords: Technological Innovation; Power and Influence; Collaborative Innovation and Invention; Corporate Governance

Read Now

February 2021
Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States