Publications

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Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

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February 2010
Article

Global Currency Hedging

By: John Y. Campbell, Karine Serfaty-de Medeiros and Luis M. Viceira

Over the period 1975 to 2005, the US dollar (particularly in relation to the Canadian dollar) and the euro and Swiss franc (particularly in the second half of the period) have moved against world equity markets. Thus these currencies should be attractive to... View Details

Keywords: Currency; Equity; Financial Markets; International Finance; Investment Return; Globalized Markets and Industries; Risk Management

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November 2002 (Revised January 2004)
Case

Gary Rodkin at Pepsi-Cola North America (B)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

October 2002 (Revised July 2003)
Case

Gary Rodkin at Pepsi-Cola North America (A)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

19 May 2020
Video

Board Governance During the COVID-19 Crisis Session 2

January 2021
Case

Egon Zehnder: Beyond Search?

By: Ashish Nanda and Margaret Cross

In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots... View Details

Keywords: Professional Services Firms; Executive Search Firms; Professionalism; Partnership; Executive Coaching; Leadership Development; Expansion; Decision Making; Strategy; Switzerland; London

February 2008
Case

Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra Pradesh

By: F. Warren McFarlan, Ramiro Montealegre and Espen Andersen

This case provides an overview of the entrepreneurial leadership taken by the government of India's Andhra Pradesh state in promoting the IT sector and using it to improve the status of the state's economic position in the early years of the third millennium. View Details

Keywords: Economic Sectors; Entrepreneurship; Leadership; Business and Government Relations; Welfare; Information Technology; Andhra Pradesh

24 Sep 2010
News

Small biz, banks may spurn Obama's $30 bln program

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Entertainment and Recreation Industry

29 Apr 2010
Working Paper Summaries

The Great Leap Forward: The Political Economy of Education in Brazil, 1889-1930

Keywords: by André Martínez-Fritscher, Aldo Musacchio & Martina Viarengo; Education

September 1972 (Revised September 1983)
Case

Timex Corp.

The evolution of Timex from its inception in the 1940s to its position as a leading multinational watch manufacturer in the early 1970s. Focuses on Timex's strategy for marketing, on a worldwide basis, and its line of inexpensive watches. View Details

Keywords: Product; Marketing Strategy; Multinational Firms and Management; Global Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1988 (Revised December 1994)
Case

Maytag in 1984

By: David J. Collis and Nancy Donohue

Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion.... View Details

Keywords: Acquisition; Business or Company Management; Production; Quality; Rank and Position; Competition; Expansion; Electronics Industry

24 Feb 2021
Blog Post

My HBS Student Loan Story: Les Williams (MBA 2005)

MBA, you are likely thinking about what repayment might look like post-graduation. HBS graduates pursue careers in a variety of industries and positions around the world. With a median starting salary of... View Details

19 Nov 2012
News

Happiness may bring you more money, study says

October 2019
Case

Engaging the Nationwide Workforce

By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta

Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this... View Details