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  • May 26, 2021
  • Article

The Challenge of Rebuilding U.S. Domestic Supply Chains

By: Willy C. Shih, Robert S. Huckman and James Wyner
Massachusetts-based Shawmut scrambled to expand production to meet the soaring demand for N95 masks and hospital gowns during the pandemic. Its experience illustrates a crucial point that policymakers should take to heart: Once a country loses its industrial commons... View Details
Keywords: Supply Chain; Health Pandemics; Production; Management; United States
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  • January–February 2012
  • Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
Keywords: Strategy; Product Development
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    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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    • September 1988 (Revised October 1992)
    • Case

    Suzuki Samurai

    By: John A. Quelch
    Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
    Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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    • 04 Oct 2004
    • What Do You Think?

    Does Speed Trump Intellectual Property?

    introduced the idea of IP as not sustainable as a competitive advantage ... . It is knowledge that allows speed to trump IP." As E. Hassen put it, "Intellectual property is not just about product but process as well. Speed is an... View Details
    Keywords: by James Heskett
    • Research Summary

    Consumer Decision Making and Behavioral Research

    By: John T. Gourville

    John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

    • Career Coach

    Nicola Pugliese

    Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general management and sales across a... View Details
    Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
    • January 1994 (Revised February 2001)
    • Case

    PepsiCo's Restaurants

    By: Cynthia A. Montgomery
    In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
    Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
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    • Article

    Neurodiversity as a Competitive Advantage

    By: Robert D. Austin and Gary P. Pisano
    Many people with neurological conditions such as autism spectrum disorder and dyslexia have extraordinary skills, including those in pattern recognition, memory, and mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of... View Details
    Keywords: Competitive Advantage; Diversity; Competency and Skills
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    • February 2002 (Revised December 2003)
    • Case

    H-E-B Own Brands

    By: V. Kasturi Rangan and Marie Bell
    H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
    Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy
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    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent $273 a month on 12 paid... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products; Consumer Products
    • May 2016 (Revised September 2016)
    • Case

    Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

    By: Rajiv Lal and Gamze Yucaoglu
    In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
    Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Accommodations Industry; Entertainment and Recreation Industry; Turkey
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    • July 1986 (Revised July 1991)
    • Case

    Nippon-WTI Ltd.

    By: W. Carl Kester and Glynn Ferguson
    A Japanese joint venture between a U.S. parent and a Japanese parent has proposed that 100% of the U.S. parent's product be produced in Japan rather than the 40% currently being manufactured there. This would require the U.S. parent to give up a dollar profit earned on... View Details
    Keywords: Joint Ventures; Currency Exchange Rate; Profit; Product; Production; Strategy; Manufacturing Industry; Asia; Japan; United States
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    • 08 Apr 2015
    • What Do You Think?

    Are Technology Companies Ripe for Disruption?

    why high tech industries find themselves vulnerable to disruption today reflect thoughts of those who have studied the phenomenon. Philippe Gouamba said, "It is more important for Apple to out-do Samsung (and vice-versa) than it is for them to provide us with... View Details
    Keywords: by James Heskett; Computer; Technology
    • Program

    Behavioral Economics—Virtual

    outcomes for your company. Details Understand the actions of your customers and employees Discover the subtle forces driving choices and become your organization's go-to problem-solver Develop a user-oriented, outcome-driven mindset Improve employee motivation Design... View Details
    • 09 Mar 2017
    • News

    IDEO is Changing the Way Managers Think About Thinking

    • February 2022
    • Case

    US Foods: Driving Post-Pandemic Success?

    By: David E. Bell, Olivia Hull and Amy Klopfenstein
    In November 2021, US Foods CEO Pietro Satriano must decide his company’s trajectory following the COVID-19 pandemic. US Foods suffered due to business closures and social distancing during the height of the pandemic. While the situation improved following the return of... View Details
    Keywords: COVID-19 Pandemic; Agribusiness; Food; Goods and Commodities; Jobs and Positions; Job Design and Levels; Job Offer; Labor; Employment; Human Capital; Wages; Working Conditions; Operations; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Diversification; Product Design; Service Delivery; Service Operations; Supply Chain Management; Social Psychology; Motivation and Incentives; Transportation; Truck Transportation; Transportation Networks; Agriculture and Agribusiness Industry; Distribution Industry; Food and Beverage Industry; Transportation Industry; United States
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    • 2022
    • Chapter

    Capitalism and the Environment

    By: Geoffrey Jones
    Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details
    Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change
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    • December 2017 (Revised May 2018)
    • Case

    Amazon Buys Whole Foods

    By: José B. Alvarez, David Lane and Joni Coughlin
    The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
    Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers ＆ Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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    • Career Coach

    Madhav Datt

    Madhav is a startup founder and tech product manager. He worked as Product Manager at Google where he launched and scaled B2B AI product from 0 -> $645M incremental ARR.... View Details