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  • All HBS Web  (6,924)
    • People  (20)
    • News  (1,099)
    • Research  (4,881)
    • Events  (30)
    • Multimedia  (23)
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  • September 2015
  • Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
  • September 1989 (Revised December 1989)
  • Case

Siemens Electric Motor Works (A) and (B) (Combined)

Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer... View Details
Keywords: Activity Based Costing and Management; Business Strategy; Technology Industry
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Cooper, Robin, and Karen Wruck. "Siemens Electric Motor Works (A) and (B) (Combined)." Harvard Business School Case 190-052, September 1989. (Revised December 1989.)

    Is It Time to Let Employees Work from Anywhere?

    While working from home (WFH) has become relatively commonplace, a new form of remote work is emerging: working from anywhere (WFA), in which employees can live and work where they choose. Managers often worry about remote employees working less, or multitasking,... View Details
    • November 1992 (Revised January 2002)
    • Case

    Process Control at Polaroid (A)

    By: H. Kent Bowen and Steven C. Wheelwright
    Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details
    Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Consumer Products Industry
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    Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (A)." Harvard Business School Case 693-047, November 1992. (Revised January 2002.)
    • July 2020
    • Supplement

    Instabeat—Crossing the Finish Line

    By: Shikhar Ghosh, Nicole Tempest Keller and Alpana Thapar
    Lebanese entrepreneur Hind Hobeika was just 21 years old when she launched her startup, Instabeat, which had developed the first real-time bio-feedback device for swimmers to monitor and improve their performance. It had been an extremely testing 10-year journey to... View Details
    Keywords: Start-up; Wearables; Entrepreneurship; Business Startups; Information Technology; Information Infrastructure; Strategy; Operations; Management; United States; Lebanon
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    Ghosh, Shikhar, Nicole Tempest Keller, and Alpana Thapar. "Instabeat—Crossing the Finish Line." Harvard Business School Supplement 821-012, July 2020.
    • March 13, 2023
    • Article

    Sales Teams Need to Stop Focusing on the Customer Funnel

    By: Frank V. Cespedes
    Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
    Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
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    Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    selection for treatment—now allow manufacturers to target smaller populations. Taken together, these changes raise doubts about whether the ODA encourages the development of products that otherwise would not have been brought to market—or... View Details
    Keywords: Dina Gerdeman
    • Summer 2016
    • Article

    Open Content, Linus' Law, and Neutral Point of View

    By: Shane Greenstein and Feng Zhu
    The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
    Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
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    Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.
    • October 2002 (Revised May 2004)
    • Case

    Starbucks and Conservation International

    By: James E. Austin and Cate Reavis
    Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
    Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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    Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
    • 26 Jan 2015
    • Working Paper Summaries

    The Rise and Fall of Demand for Securitizations

    Keywords: by Sergey Chernenko, Samuel G. Hanson & Adi Sunderam
    • 28 Nov 2023
    • Blog Post

    Hiring at HBS: How Summer Interns Make an Impact at Duolingo

    in New York, Seattle, Beijing, and Berlin. Duolingo has also been the summer home of HBS interns for the past seven years, specifically in the Product Management function. Senior University Recruiter Dalia... View Details
    Keywords: Technology
    • July 2020
    • Case

    Amanda and Kristen: Mented Cosmetics

    By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
    The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
    Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
    • Research Summary

    Reflection

    By: Joseph L. Badaracco

    Corporations as Critical Social Institutions

    My current research examines the extent to which corporations are emerging as critical social institutions. Over the past century, and especially in recent decades, firms have taken on... View Details

    Keywords: Reflection
    • 27 Mar 2019
    • HBS Seminar

    Caitlin Rosenthal, UC Berkeley, Department of History

    • 21 Feb 2012
    • First Look

    First Look: Feb. 21

    multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices.... View Details
    Keywords: Sean Silverthorne
    • July–September 2012
    • Article

    The (Un)Hidden Turmoil of Language in Global Collaboration

    By: Tsedal Neeley, Pamela J. Hinds and Catherine D. Cramton
    Companies are increasingly relying on a lingua franca, or common language (usually English), to facilitate cross-border collaboration. Despite the numerous benefits of a lingua franca, our research reveals myriad challenges that disrupt collaboration and contribute to... View Details
    Keywords: Strategy; Loss; Spoken Communication; Performance Productivity; Research; Global Range; Problems and Challenges; Diversity; Cross-Cultural and Cross-Border Issues
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    Neeley, Tsedal, Pamela J. Hinds, and Catherine D. Cramton. "The (Un)Hidden Turmoil of Language in Global Collaboration." Organizational Dynamics 41, no. 3 (July–September 2012): 236–244.
    • February 2019 (Revised May 2019)
    • Case

    Schneider Electric: Opening Up to External Innovation

    By: Antonio Davila
    Schneider Electric competes in tough but stable markets around energy management, automation, and control of infrastructures ranging from homes to production plants. New technologies and new approaches to serving markets are challenging the status quo. To take... View Details
    Keywords: Corporate Venture Capital; Accelerator; Corporate Entrepreneurship; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Organizational Design; Energy Industry; Manufacturing Industry; France; United States
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    Davila, Antonio. "Schneider Electric: Opening Up to External Innovation." Harvard Business School Case 119-061, February 2019. (Revised May 2019.)
    • Program

    Finance for Senior Executives

    Exploring the flow of financial resources, capital markets, and systems for financial management and control, this executive finance program positions you to drive new levels of profitability for your organization. This program is... View Details
    • January 2017 (Revised February 2018)
    • Case

    Godiva Japan: Think Local, Scale Global

    By: Rohit Deshpandé, Esel Cekin and Akiko Kanno
    This case tracks Jerome Chouchan’s strategies and execution for a successful turnaround of Godiva Japan’s operations, which were experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations,... View Details
    Keywords: Branding; Internationalization; Innovation; Positioning; Customer Segmentation; Occasion-based Segmentation; Execution; Talent; Customer-focused Strategies; Product Positioning; Globalized Firms and Management; Change Management; Talent and Talent Management; Customer Focus and Relationships; Product; Segmentation; Innovation and Invention; Brands and Branding; Retail Industry; Food and Beverage Industry; Japan
    Citation
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    Deshpandé, Rohit, Esel Cekin, and Akiko Kanno. "Godiva Japan: Think Local, Scale Global." Harvard Business School Case 517-056, January 2017. (Revised February 2018.)
    • 2021
    • Case

    Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain

    By: Andrew J. Hoffman
    Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of industries, including the complex, fragmented,... View Details
    Keywords: Blockchain; Supply Chain Management; Technology Adoption
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    Hoffman, Andrew J. "Walmart's Blockchain Quest: Integrating New Technology into a Complex Supply Chain." William Davidson Institute Case 4-290-769, 2021.
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