Publications

Profile

Nathan Lasche

technology and will hopefully be great sounding boards for my ideas in the future. How has HBS prepared you for your current role and your long term career? HBS provided a great toolkit of skills which help solve challenges I encounter in my day-to-day job. I continue... View Details

Keywords: Technology; Entrepreneurship

Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta

In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details

Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation

Read Now

13 Aug 2007
Research & Ideas

The Dark Side of Trust

barrier to entry to competitors offering innovative products. What were your main findings about how trust influences the speed at which new ideas and products diffuse in the economy? A: We found that the... View Details

Keywords: by Sean Silverthorne; Service

01 Dec 2011
News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the... View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

November 2016 (Revised May 2017)
Case

Hyperloop One

By: William A. Sahlman, Ramana Nanda, Robert White, Allison Ciechanover and Jeff Huizinga

This case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he... View Details

Keywords: Entrepreneurial Finance; Startup; Entrepreneurship; Business Startups; Finance; Transportation; Product Development; Innovation and Invention; Transportation Industry

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

their organizations are rare birds. Consider how difficult it is to create such culture-shaking products by thinking about other incredible innovations that, while inventive and useful, are not game-changers... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

March 2003 (Revised August 2005)
Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony

SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details

Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

paper was published in 2019. "We find that startups founded by individuals most sensitive to labor market conditions display lower financial and innovative performance than startups founded by entrepreneurs who are less... View Details

Keywords: by Sean Silverthorne

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

more localized products coupled with licensing agreements linked to specific movie franchises might be an option, but an expensive one. The company also had to consider that "diminishing play time and the threat of a disruptive... View Details

Keywords: by Kim Girard; Entertainment & Recreation

October 1991 (Revised November 1993)
Case

Philips' Compact Disc Introduction (A)

Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips' management had to decide whether to attempt to establish a CD standard through... View Details

Keywords: Technological Innovation; Market Entry and Exit; Product Launch; Standards; Product Development; Technology Industry

01 Mar 2008
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

strategy would be a very risky move Ryan Raffaelli: We often define radical innovations as "competency-destroying," meaning that they render all related products and services in the same market category... View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

founder of the Victors & Spoils ad agency in Colorado, who noted that when his agency sold its majority stake to global communications firm Havas in 2012, he was faced with trying to innovate within a larger, more bureaucratic... View Details

Keywords: by Dina Gerdeman; Education; Advertising

01 Mar 2014
News

Everything Old Is a New Opportunity

health and medical advances, says Johnston, "there are huge possibilities for new products and services [see sidebars], but business needs to change its mentality about aging. With innovation will come... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

July 2024
Case

Google Stadia: Game On or Game Over?

By: Derek C. M. van Bever and Akshat Agrawal

This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details

Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry