Online - Publications - Faculty & Research

December 2017 (Revised March 2019)
Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart

Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details

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Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value

By: Andrei Hagiu and Elizabeth J. Altman

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details

Keywords: Multi-Sided Platforms; Competitive Strategy; Value Creation

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August 2006 (Revised March 2008)
Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind

In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry

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18 Feb 2017
News

We are in a deglobalization period: Business historian Geoffrey G. Jones

Fast Answer

Financial databases: certification and training

takes roughly 20-30 minutes to complete. All modules must be completed to receive a score, and if you achieve a 70% or higher, you will instantly be provided with an individualized certificate. LSEG Finance Essentials Online... View Details

25 Jan 2016
Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

amount so specific. A round number, on the other hand, suggests that a person is just ballparking it—offering an approximate valuation based on vague knowledge. In one 2013 study, for example, participants played an online game based on... View Details

Keywords: by Carmen Nobel

01 Dec 2023
News

A More Accommodating Approach

schedule. In previous years, two of GMP’s four modules were self-paced and asynchronous, and two took place on the HBS campus. During the pandemic, however, the on-campus modules were replaced with sessions that used the innovative HBS Live View Details

Keywords: Jennifer Gillespie

01 Mar 2024
News

Game On

managed large YMCA clubs in her pre-pickleball career. She’s deeply concerned about the way online activity has become a substitute for physical activity, particularly for children. Pickleball can have a hand here, she says. She loves to... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

10 Jan 2024
Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

payment. But what about after taking a ride-share ride? Or after getting a haircut? Many of those establishments prompt tipping either through their online app or on a tablet at checkout. Have you been surprised by the prompt? You’re not... View Details

Keywords: by Anna Lamb, Harvard Gazette

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

To ease congested lines at airports, for example, TSA workers answer questions online about items that can or can’t be carried aboard planes—a bit of helpful pre-planning communication many flyers appreciate. When companies do screw up,... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

including face-to-face and online negotiations. In one study, they asked participants to imagine this scenario: Over the last 10 years your sales have grown consistently, but next year you expect sales to be flat. If you are asked by your... View Details

Keywords: by Dina Gerdeman

05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

strategies for tamping it down. In one online study, participants were asked to read a biography by a fictitious peer who had achieved professional success, for example by landing a prestigious, lucrative job. People who read only about... View Details

Keywords: by Dina Gerdeman

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/817107-PDF-ENG Harvard Business School Case 617-034 edaixi (eWash): Digital Transformation of Laundry Services (A) Founded in 2013 as a laundry service featuring online ordering for home... View Details

Keywords: Sean Silverthorne

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details

Keywords: by HBS Working Knowledge

29 Oct 2013
Research & Ideas

Do Employees Work Harder for Higher Pay?

do a one-time, four-hour data entry task via the Internet labor market oDesk.com, which allows for online recruitment of freelancers from around the world. "Keep in mind," Malhotra said, that "all of these people previously made less than... View Details

Keywords: by Chuck Leddy & Harvard Gazette

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details

Keywords: by Boris Groysberg and Robin Abrahams

Web

Skydeck - Alumni

post-COVID world How Sports Should Use Its Timeout Sports Innovation Lab CEO Angela Ruggiero (MBA 2014) on why the pandemic will help leagues better prepare for the future fan Keeping the Beat Artist and activist Madame Gandhi (MBA 2015) on writing music in quarantine... View Details

Teaching Interest

Overview

By: Peter Tufano

Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details

Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

How can managers in creative industries effectively manage products and product... View Details

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details