Publications

Web

Video - Institute For Strategy And Competitiveness

is used in health care delivery organizations around the world. Length: 28 min. January 2018 Presentation The Value-Based Health Care Agenda The Value-Based Health Care Agenda by Michael E. Porter In this video Professor Porter teaches... View Details

Web

Student Research - Doctoral

MacKenzie Scott's gifts... 2025 Article Nature Communications Emotion Regulation Contagion Drives Reduction in Negative Intergroup Emotions By: Michael Pinus, Yajun Cao , Eran Halperin, Alin Coman, James J. Gross and Amit Goldenberg When... View Details

Web

Dan Lufkin | Baker Library | Bloomberg Center | Harvard Business School

Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis... View Details

Web

Faculty & Staff - Institute For Strategy And Competitiveness

HBS ISC About the Institute About the Institute Contact Us Faculty & Staff Institute Associates Ludcke FAQs Faculty & Staff Faculty & Staff Institute Faculty Michael Porter University Professor Phone: 617-495-6309 Fax: 617-384-7268 Email:... View Details

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

Web

Investors - Entrepreneurship

Norwest Venture Partners MBA 2002 Brian Canann NaviMed Capital MBA 1996 David Coats Correlation Ventures MBA 1992 Michael Connolly Atlas Ventures MBA 1984 Toby Coppel Mosaic Ventures MBA 1997 Rich D'Amore North Bridge Venture Partners MBA... View Details

Web

Indoor Spaces | About

support of the renovation of Baker Library. Tennenbaum Technology Operations Center The Tennenbaum Technology Operations Center, located in Shad Hall, was named in honor of Michael E. Tennenbaum (MBA 1962) in recognition of his support of... View Details

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

June 2007 (Revised April 2016)
Case

Octone Records

By: Anita Elberse and Elie Ofek

In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details

Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry

Business transactions take widely varying forms―from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute... View Details

Web

Philanthropy - Institute For Strategy And Competitiveness

Michael Porter’s ideas about competitive strategy. Shared value creation focuses on identifying and expanding the connections between societal and economic progress. Policies and operating practices that simultaneously create economic and... View Details

21 Sep 2022
Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

many workers fleeing positions in hopes of finding something better. De Freitas partnered with Michael Prinzing, a postdoctoral fellow at Yale University, and Barbara Fredrickson, a professor at the University of North Carolina, Chapel... View Details

Keywords: by Shalene Gupta

March 2019 (Revised June 2019)
Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull

This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details