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Show Results For
- All HBS Web
(4,654)
- People (5)
- News (893)
- Research (2,731)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
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- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly became clear that there are two major ways in which companies... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Top Down Cognitive Processes, Primer Six
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Constructive Memory Processes, Primer Nine
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Genetics and Behavior, Primer Five
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Genetics and Behavior, Primer Five." Harvard Business School Case 599-005, December 1998. (Revised April 1999.)
- September 2019
- Article
Optimizing Reserves in School Choice: A Dynamic Programming Approach
By: Franklyn Wang, Ravi Jagadeesan and Scott Duke Kominers
We introduce a new model of school choice with reserves in which a social planner is constrained by a limited supply of reserve seats and tries to find an optimal matching according to a social welfare function. We construct the optimal distribution of reserves via a... View Details
Wang, Franklyn, Ravi Jagadeesan, and Scott Duke Kominers. "Optimizing Reserves in School Choice: A Dynamic Programming Approach." Operations Research Letters 47, no. 5 (September 2019): 438–446.
- Article
R&D, Marketing, and the Success of Next-Generation Products
By: Elie Ofek and Miklos Sarvary
Ofek, Elie, and Miklos Sarvary. "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science 22, no. 3 (Summer 2003): 355–370.
- 2008
- Working Paper
On Best-Response Bidding in GSP Auctions
By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu and Michael Schwarz
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider... View Details
Keywords: Online Advertising; Auctions; Bids and Bidding; Game Theory; Mathematical Methods; Competitive Strategy
Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz. "On Best-Response Bidding in GSP Auctions." Harvard Business School Working Paper, No. 08-056, January 2008.
- 2007
- Working Paper
Optimal Reserve Management and Sovereign Debt
By: Laura Alfaro and Fabio Kanczuk
Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However, given the sovereign's willingness-to-pay incentive problems, reserve accumulation may reduce sustainable debt levels. In addition, assuming... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
- July 2012
- Article
Discrete Choice Cannot Generate Demand That Is Additively Separable in Own Price
By: Sonia Jaffe and Scott Duke Kominers
We show that in a unit demand discrete choice framework with at least three goods, demand cannot be additively separable in own price. This result sharpens the analogous result of Jaffe and Weyl (2010) in the case of linear demand and has implications for testing of... View Details
Keywords: Discrete Choice; Unit Demand; Separable Demand; Linear Demand; Demand and Consumers; Market Design; Mathematical Methods; Economics
Jaffe, Sonia, and Scott Duke Kominers. "Discrete Choice Cannot Generate Demand That Is Additively Separable in Own Price." Economics Letters 116, no. 1 (July 2012): 129–132.
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
over-involvement (of) customers have led to bitter intellectual property right disputes customers simultaneously trying to drive the product in two (or more) very separate market directions (or) feature creep that literally prevents... View Details
Keywords: by Jim Heskett
- October 2015 (Revised September 2016)
- Technical Note
Flight: Now without Humans Aboard
By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
versus the inside. Marketing expertise depends on customer insights. These insights cannot be gleaned from looking at market research data on a computer screen. Just like... View Details
Keywords: by John Quelch
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
of public leadership, in recent years. Perhaps in reaction to what we read about in the daily news, these very concepts are at the core of what seems to be an increasing amount of research ranging from View Details
Keywords: by James Heskett
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it... View Details
Keywords: by Martha Lagace
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
By: A. Raman and Giulio Zotteri