Publications

Web

Marketing Curriculum - Faculty & Research

2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing... View Details

Web

Profiles - MBA

more creative and unconventional applications of technology, such as digital expression, wellbeing, and activism. I hope to take on a role as Product Manager at an innovative startup while fostering my own... View Details

May 2007 (Revised April 2009)
Case

Netflix

By: Willy C. Shih, Stephen P. Kaufman and David Spinola

Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a... View Details

Keywords: Business Model; Film Entertainment; Disruptive Innovation; Growth and Development Strategy; Distribution Channels; Service Delivery; Renting or Rental; Competitive Strategy; Motion Pictures and Video Industry

15 Sep 2015
First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online retailer, Rue La La, as an... View Details

Keywords: Sean Silverthorne

March 2024
Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga

Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details

Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry

February 2006 (Revised November 2006)
Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details

Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure

12 Nov 2019
Video

Kiran Mazumdar Shaw

Kiran Mazumdar-Shaw, Chairperson and Managing Director of Biocon, India’s largest biopharmaceutical company, explains how her firm developed over four years a new technology for making insulin, an essential... View Details

31 Oct 2019
Video

Syed Babar Ali

Syed Babar Ali, Founder of Packages Limited, Milkpak Limited (now Nestlé Pakistan Limited), and Lahore University of Management Sciences, discusses his experiences building a packaging company in Pakistan by... View Details

Web

Behavioral Finance & Financial Stability

result, there are meaningful externalities in the mutual fund industry due to cash management. A fund family may coordinate the liquidity management efforts of its funds in order to minimize volatility spillovers from fire sales. Related... View Details

Web

Entrepreneurship - Faculty & Research

form surrounding innovation and influence when innovation is more likely to occur. These factors not only govern how much experimentation is undertaken in the economy, but also the trajectory of... View Details

11 Jan 2011
First Look

First Look: Jan. 11

supervisor, peers, and customers. You're constantly fighting fires. You're mired in office politics. You end each day exhausted and discouraged, wondering what, if anything, you've accomplished. You're not alone. As Linda Hill and Kent Lineback reveal in Being the... View Details

Keywords: Sean Silverthorne

6 PM – 8 PM EST, 03 Dec 2014

Connecticut Alumni: Determining Your Career Elements & Connecting with HBS

Kristen Fitzpatrick, Managing Director of HBS Career and Professional Development, and other senior members of the CPD team will share the resources available to you and guide you through a quick exercise to see what elements are most essential in your career. View Details

January 2013
Article

Barriers to Household Risk Management: Evidence from India

By: Shawn A. Cole, Xavier Gine, Jeremy Tobacman, Petia Topalova, Robert M. Townsend and James Vickery

Why do many households remain exposed to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance... View Details

Keywords: Risk Management; Household; India

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October 1987 (Revised October 1989)
Background Note

Moving Ideas into Action: Mastering the Art of Change

By: Rosabeth M. Kanter

Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details

Keywords: Change Management; Communication; Policy; Innovation and Invention; Standards; Organizational Change and Adaptation; Strategy