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Show Results For
- All HBS Web
(4,477)
- People (15)
- News (1,206)
- Research (2,479)
- Events (15)
- Multimedia (22)
- Faculty Publications (1,340)
- 01 Mar 2014
- News
Generation Next
2013, Nisa became executive director of Godrej Consumer Products, where she's been involved in strategy since 2008. In India, Godrej products are ubiquitous. They reach roughly 500 million consumers—a gargantuan market. "But it's still... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
first five requirements find the last two particularly difficult. The first five have an intellectual tone. They involve careful analysis, and detailed conceptual frameworks. But, requirement number six makes clear that execution is... View Details
Keywords: by Benson P. Shapiro
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
them via social media, 33 percent of surveyed consumers claimed that they were already punishing brands that were not responding well to the crisis by convincing others through social pressure to stop using them. However, marketers should take heart that despite a... View Details
Keywords: by Jill Avery and Richard Edelman
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
mission is built on the idea of curating artwork in a way that leads visitors through an intentional, physical experience. "Web 2.0 is scary to some museums, and some companies in general, because it involves giving audiences a voice... View Details
- July 2018 (Revised July 2018)
- Teaching Note
Argentina Power—Don’t Cry for Me Argentina
By: Nori Gerardo Lietz and Sayiddah Fatima McCree
Teaching Note for HBS No. 218-041. This case concerns a complex potential energy infrastructure investment in Argentina by a global conglomerate shortly after Mauricio Macri (“Macri”) became President of Argentina in 2015. The central issues are (i) why was a country... View Details
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
together in more of a classical reseller model. "Having started as an MSP, the challenge [for thredUP] is that you have to go back to investors to explain that you're going to pivot to a much higher-cost model," Hagiu says, "since being a reseller View Details
Keywords: by Julia Hanna
- 31 Jul 2019
- Research & Ideas
Distressed Employees? Try Resilience Training
if they do.” About the Author Dina Gerdeman is a senior writer for Harvard Business School Working Knowledge. [Image: A&J Fotos] Related Reading: After Germanwings, More Attention Needed on Employee Mental Health Consumers Blame Business for Global Health Problems.... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral economics and the theory of the firm, incentives, and corporate... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
examples: Avis's classic slogan "we're number 2" emphasized that it was playing second fiddle to a giant in the rental car business. Oprah Winfrey's success is largely attributable to her ability to construct a repeating biographical narrative View Details
Keywords: by Martha Lagace
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
authors explain the fundamentals of platforms, different strategies and business models, common errors, and platform battlegrounds of the future that involve competing technologies and implications for organizations. There is advice for... View Details
Keywords: by Martha Lagace
- 09 Sep 2009
- Working Paper Summaries
Perspectives from the Boardroom--2009
- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details
Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- Research Summary
Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details
- Research Summary
Experience and description-based decision making.
Prof. Barron and his co-authors study the effect of the economic environment on decision making. One example involves the effect of rare (low probability) events. People behave as if they overweight these events in some settings (e.g., when buying insurance and... View Details
- Research Summary
Overview
By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
- Research Summary
Self-environment relationship and its effect on decisions under risk and uncertainty
My research seek to better understand the main cognitive and social abilities that guide our judgments, and the ways they interact with aspects of the situation to shape humans' decisions. It is currently comprised of three related... View Details
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- Research Summary
Managing the Advantages and Tradeoffs of Collaborative Structures
To solve complex problems, organizations must both collect facts and use them to solve problems. In one study, my coauthors and I show that increased connectivity—measured as network... View Details
- Research Summary
Current Research
Information Dissemination in Capital Markets
Seeking to bridge economic theory and the role of individuals, Professor Brochet researches the transmission of information in capital markets. He has investigated the effects of information... View Details