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Show Results For
- All HBS Web
(3,653)
- People (11)
- News (1,319)
- Research (1,933)
- Events (16)
- Multimedia (34)
- Faculty Publications (1,117)
- 01 Jun 2008
- News
New Face at Facebook
“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
two-and-a-half-day simulation puts students in charge of a brewery for 7 fictitious financial quarters. Working in four- to five-person teams, players make decisions on everything for running their business:... View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
litany of reasons why America spawns so many entrepreneurs. There is barely an acknowledgment of what Amar Bhide (HBS MBA '79) has appealingly termed "the venturesome consumer." Yet this... View Details
Keywords: by John Quelch
- 14 Apr 2015
- First Look
First Look: April 14
Publisher's link: http://onlinelibrary.wiley.com.ezp-prod1.hul.harvard.edu/doi/10.1111/jacf.12102/abstract April 2015 CEIBS Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue to operate in China despite the government's possible use of their content or... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater... View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country... View Details
- Profile
Marla Malcolm Beck
nature.” As the founder and CEO of Bluemercury, the highly successful luxury cosmetics retailer, Beck has lived an entrepreneur’s dream. She started the company in 1999, just as the dot.com boom was at its zenith, and while everyone... View Details
- 2021
- Working Paper
Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate
By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details
Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina
Di Tella, Rafael, Ramiro H. Gálvez, and Ernesto Schargrodsky. "Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate." NBER Working Paper Series, No. 29458, November 2021.
- January 2020 (Revised March 2020)
- Case
LOLA: Do You Know What's in Your Tampon?
By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products.... View Details
Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
- 01 Jun 2009
- News
Faculty Research Online
personal relationships, their Chinese counterparts are much more likely to intermingle the two. Assistant Professor Roy Chua says one result is that doing business in China takes lots of time. See http://hbswk.hbs.edu/item/6129.html. When... View Details
- September 1999 (Revised April 2000)
- Case
Novell: World's Largest Network Software Company
By: Richard L. Nolan
After phenomenal growth and market leadership in networking, founder and CEO Ray Noorda made a frontal assault on Microsoft's core strengths. In 1994, Noorda spend over $1.5 billion acquiring companies such as WordPerfect to combat Microsoft Word, products such as... View Details
Keywords: Information Infrastructure; Applications and Software; Competition; Internet and the Web; Strategic Planning; Corporate Strategy; Information Technology Industry
Nolan, Richard L. "Novell: World's Largest Network Software Company." Harvard Business School Case 300-038, September 1999. (Revised April 2000.)
- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- 22 Apr 2013
- Research & Ideas
Earth Day: Recent Research on Sustainability
environment. HBS Cases: Who Controls Water?In a recent field study seminar, Professor Forest L. Reinhardt discussed the case "Woolf Farming & Processing," which illustrates how access to water—a basic building block of... View Details
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 2022
- Working Paper
Can a Website Bring Unemployment Down? Experimental Evidence from France
By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons
We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details
Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France
Ben Dhia, Aïcha, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard, and Vincent Pons. "Can a Website Bring Unemployment Down? Experimental Evidence from France." NBER Working Paper Series, No. 29914, April 2022.
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
who did the invasion on behalf of Cambridge Analytica. And I just think that's wrong. I think if you’re a leader, you have to take responsibility for everything that happens. Kenny: What kind View Details
Keywords: Re: Andi Wang
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
to challenge the leadership of large companies, and ballot initiatives were rare. Today, firms like RiskMetrics and Glass Lewis evaluate everything from executive compensation to minutiae in corporate... View Details
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
increasingly depend on a mutually reinforcing relationship between financial and nonfinancial performance. Integrated reporting is about more than a document. It is also about a more integrated company website that leverages the Internet... View Details
Keywords: by Robert G. Eccles & George Serafeim