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  • October 1992 (Revised September 1993)
  • Case

Nopane Advertising Strategy

By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States
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Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

industrial complex that limits healthy competition in order to promote its continued growth and caters to the power and profit-driven demands of its best customers instead of the broader public interest. During the 2016 election cycle,... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 04 Jun 2013
  • First Look

First Look: June 4

predicted by the theory. Publisher's link: http://www.people.hbs.edu/mrhodeskropf/VCRiskReturn59.pdf 2006 Harvard Business Review Health Care's Service Fanatics: How the Cleveland Clinic Leaped to the Top of the Patient-satisfaction... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

that suppliers that extend significant amounts of trade credit hold private information about their trade partners. Trade creditors who are geographically closer or in similar industries tend to lend the most, suggesting that these are... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

of spending on traditional aid programs in areas such as health care and food access in developing countries, GiveDirectly transfers cash directly to the poor. As experiments have shown this approach to be an effective and efficient way... View Details
Keywords: Sean Silverthorne
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

million bribe to secure the $1.3 billion contract to construct the McGill University Health Centre in Montreal. The company billed the Quebec government for $191 million in cost overruns, for which it is unlikely to be reimbursed. In... View Details
Keywords: by Michael Blanding
  • 18 Mar 2014
  • First Look

First Look: March 18

the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk. We find that the ratings are related to enforcement and monitoring, country and industry corruption risk,... View Details
Keywords: Sean Silverthorne
  • 11 May 2010
  • First Look

First Look: May 11

United States, expanding coverage and regulating insurers. However, it was not clear that expanding coverage would resolve a longstanding dilemma of rising costs for insurance and care. As the Department of Health and Human Services... View Details
Keywords: Martha Lagace
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

series of ecosystems, they urge, with "keystone" companies such as Microsoft and Wal-Mart providing for the health of all who do business with them. What are the best strategies for companies living in these ecosystems? This... View Details
Keywords: by Marco Iansiti & Roy Levien
  • July 1981 (Revised December 1984)
  • Case

American Distilling Co. (A)

By: William E. Fruhan Jr.
Keywords: Health Industry; Health Industry; Health Industry
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Fruhan, William E., Jr. "American Distilling Co. (A)." Harvard Business School Case 281-008, July 1981. (Revised December 1984.)
  • 17 Dec 2001
  • Research & Ideas

Becoming the Next Real Estate Mogul

"There were a lot of eyes on that project," Palandjian said. "It was gratifying on many levels, particularly because we renovated the building to a proper use—it could have just as easily been turned into a health... View Details
Keywords: by Julia Hanna; Construction; Real Estate
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

http://papers.nber.org/papers/W13281 Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry Authors:Ramana Nanda and Tarun Khanna Abstract This study explores the importance of cross-border social networks for... View Details
Keywords: Martha Lagace
  • 13 Apr 2010
  • First Look

First Look: April 13

led to the emergence of new industrial clusters around the world. In this paper, we examine how "first nature" location fundamentals and "second nature" agglomeration economies jointly determine the global landscape of... View Details
Keywords: Martha Lagace
  • June 2011
  • Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry
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Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients (TN)." Harvard Business School Teaching Note 511-138, June 2011.
  • 10 Jun 2014
  • First Look

First Look: June 10

  Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

empirical lacuna, we have developed a research program to measure the internal organization of firms—including their decentralization decisions—across a large range of industries and countries. Enamored with Scale: Scaling with Limited... View Details
Keywords: Martha Lagace
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

highest overall management scores in retail, health care, and manufacturing. But US schools scored comparatively lower, coming in fourth behind the United Kingdom, Sweden, and Canada. "US schools in particular tend to be particularly... View Details
Keywords: by Carmen Nobel
  • February 2024
  • Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412. View Details
Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom
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Zuzul, Tiona. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Teaching Note 724-457, February 2024.
  • March 2016
  • Case

Residency Select or J3Personica?

By: William Kerr and Kathryn S. Roloff
Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into... View Details
Keywords: Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry
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Kerr, William, and Kathryn S. Roloff. "Residency Select or J3Personica?" Harvard Business School Case 816-088, March 2016.
  • January 2025
  • Supplement

Wendell Weeks at Corning Inc.

By: Ryan Raffaelli
Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)
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Raffaelli, Ryan. "Wendell Weeks at Corning Inc." Harvard Business School Multimedia/Video Supplement 425-711, January 2025.
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