Publications

October 1995 (Revised January 1999)
Case

Western Chemical Corporation: Divisional Performance Measurement (A)

By: William J. Bruns Jr. and Roger Atherton

The president and controller of Western Chemical Corp. are discussing the best way to measure and report performance of foreign subsidiaries. One subsidiary is a joint venture with its own borrowing capacity; another is wholly owned; and a third is wholly owned and... View Details

Keywords: Business Subsidiaries; Financial Reporting; Performance Evaluation; Chemical Industry

December 2008 (Revised March 2009)
Supplement

The Metropolitan Opera (B)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Technology Adoption; Arts; Fine Arts Industry

December 2008 (Revised March 2009)
Case

The Metropolitan Opera (A)

By: Anita Elberse and Crissy Perez

In April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received... View Details

Keywords: Arts; Technological Innovation; Marketing Strategy; Nonprofit Organizations; Competitive Advantage; Entertainment and Recreation Industry

January 2009 (Revised February 2009)
Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar

Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details

Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico

March 1992 (Revised March 1998)
Case

Adam Opel AG (B)

By: Hugo Uyterhoeven

Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions,... View Details

Keywords: Transformation; Investment; Government and Politics; Leadership; Marketing Strategy; Production; Organizational Structure; Strategy; Germany

20 Mar 2015
News

Red Sneakers and Sweatshirts: The Surprising Upside Of Standing Out

25 Feb 2014
News

Successful Chinese Hot Pot Chain Stumbles In U.S. Expansion

12 May 2011
News

Powerlessness is as corrupting as power

Research Summary

Financial reporting quality and its consequences

Does reporting quality have real economic consequences? Professor Yu addresses this question in her research, which examines the channels through which reporting quality affects the behavior of economic agents, namely managers and investors. Her particular focus is... View Details

01 Dec 2023
News

Turning Point: Where Credit Is Due

from HBS, the reality of the financial burden dawned on me. The HBS fellowship I received was generous but not enough to cover the entire tuition. Consequently, I turned to Mongolia’s government-sponsored education loan fund. I... View Details

Keywords: Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John

Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness