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  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people analytics. Essentially, TrustSphere's technology allowed its customers to view the patterns of digital communication captured on the... View Details
Keywords: Dina Gerdeman
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

School Case 617-053 Weathernews Tomohiro Ishibashi (Bashi), chief executive officer for B to S, and Julia Foote LeStage, chief innovation officer of Weathernews Inc., were addressing a panel at the HBS Digital Summit on creative uses of... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2019
  • Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

whether we value one another as human beings.” About the Author Danielle Kost is the senior editor of Harvard Business School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video interview.  [Image: Azim Khan... View Details
Keywords: by Danielle Kost
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social media and other digital... View Details
Keywords: by Michael Blanding
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV) One of the hallmarks of the View Details
Keywords: Sean Silverthorne
  • 17 Dec 2013
  • First Look

First Look: December 17

had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion... View Details
Keywords: Carmen Nobel
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

problems that influence the ecosystem for business success: climate change, crumbling infrastructure, digital divides, health disparities, racial equity, public education, and firmer safety nets. There will undoubtedly be tightening of... View Details
Keywords: by Dina Gerdeman
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. The distinction between digital and social strategies is a... View Details
Keywords: by Carmen Nobel
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 07 Jan 2015
  • What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

problems." Nevertheless, there was enthusiasm for disclosure, perhaps using a system of disclosing "pay bands" within which holders of specific jobs are compensated. Pete described a specific example this way. "Back in the 90's View Details
Keywords: by James Heskett
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

interlinked economy. Nothing is perfect but there is no time-out that we sometimes wish we could call." At the same time, Tom Dolembo reminded us, "After many years in the digital race, I discovered it is just electrons and... View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 18 Feb 2002
  • Research & Ideas

Wrap-up: Software, Telecom, and Recovery

digital form." Telecom Shakeout HBS assistant professor Thomas Eisenmann, moderator of the panel on "Shakeout in Telecommunications," asked the assembled VCs if they are better able to add value to equipment companies or... View Details
Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

case:https://hbsp.harvard.edu/product/819043-PDF-ENG Harvard Business School Case 918-413 Gimlet Media: A Podcasting Startup When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating.... View Details
Keywords: Dina Gerdeman
  • 10 May 2016
  • First Look

May 10, 2016

Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details
Keywords: Carmen Nobel
  • 18 Dec 2012
  • First Look

First Look: December 18

crunch. Could the eurozone survive the storm? Purchase this case:http://hbr.org/search/713034-PDF-ENG Digital Microscopy at Carl Zeiss: Managing Disruption Shih, WillyHarvard Business School Case 613-039 Ulrich Simon, the head of the... View Details
Keywords: Carmen Nobel
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in Vietnam. They are able to... View Details
Keywords: Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

https://www.hbs.edu/faculty/Pages/item.aspx?num=52308 Executive Development Programs Enter the Digital Vortex: I. Disrupting the Demand Landscape By: Narayandas, Das, and Mihnea C. Moldoveanu Abstract—Executive development programs have... View Details
Keywords: Carmen Nobel
  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
  • 14 Jan 2014
  • First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think... View Details
Keywords: Sean Silverthorne
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