Publications

August 2020 (Revised November 2024)
Case

NextView Ventures

By: Jo Tango and Nori Gerardo Lietz

David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and... View Details

Keywords: Entrepreneurship; Venture Capital; Business Startups; Strategy

2008
Chapter

Life-Cycle Funds

By: Luis M. Viceira

The U.S. retirement system has experienced a substantial transformation in recent years. It has evolved from a system in which employees relied mainly on Social Security and professionally managed defined benefit (DB) pension plans sponsored by their employers to... View Details

Keywords: Retirement; Personal Finance; Investment Funds; Compensation and Benefits; United States

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November 1996 (Revised December 1996)
Case

Rogers Communications, Inc.: The Wave

By: John A. Deighton, Karsten Voermann and Reginal Gilyard

Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details

Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada

April 2017
Supplement

Imprimis (C)

By: Ramon Casadesus-Masanell, Karen Elterman and Marc Appel

This case is a supplement to Imprimis (A & B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the... View Details

Keywords: Health Care and Treatment; Cost; Moral Sensibility; Competitive Strategy; Decision Choices and Conditions; Pharmaceutical Industry; United States

2020
Chapter

Climate Change Is Going to Transform Where and How We Build

By: John D. Macomber

As fires, floods, and droughts increasingly threaten homes, businesses, and other institutions, climate risk has become financial risk. This implies that homeowners and investors have been making location decisions without properly pricing the cost of potential peril,... View Details

Keywords: Climate Change; Housing; Mortgages; Geographic Location; Real Estate Industry

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07 Nov 2019
News

The Future Of Education In Family Business Leadership And Tips To Get Started

Program

Rising Generation in the Family Enterprise

wide-ranging insights into your business challenges and career decisions Who Should Attend Members of the rising generation of a family enterprise—including descendants and in-laws—who may or may not be currently involved in managing the... View Details

November 2003
Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

25 Jun 2019
Blog Post

Learning the Language of Business and Science – The MS/MBA Biotechnology: Life Sciences Program

introduction of the new MS/MBA Biotechnology: Life Sciences Program and I’m excited for the students who will matriculate. This program will be well focused to teach students to manage the development of biotechnology. They will learn to analyze situations and View Details

09 Jun 2003
Research & Ideas

The Challenge of the Multi-site Nonprofit

constructive co-existence of unit autonomy and organizational affiliation, organizations must have in place a clear process for making decisions as to who will perform the functions necessary for the system,... View Details

Keywords: by Sean Silverthorne

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

organizations are already organized around product categories or customer categories," Christensen says, "and therefore people only see opportunities within this little frame that they've stuck you in. So you have to think inside of a category as opposed to getting... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us a little about yourself, your... View Details

November 1991 (Revised August 2005)
Case

Whelan Pharmaceuticals: Tax Factors and Global Site Selection

Whelan Pharmaceuticals, a U.S. company with $3 billion in sales, must decide where to manufacture its newest product. In considering possible sites, both foreign and U.S., the firm must identify and make trade-offs between tax, marketing, and manufacturing factors. View Details

Keywords: Globalized Firms and Management; Geographic Location; Cost vs Benefits; Production; Pharmaceutical Industry; United States