Curriculum and Courses - Publications - Faculty & Research

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details

Keywords: by Garry Emmons; Service

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

"Of course all change brings difference, but how many differences can we handle at once?" Kanter asks. "In Windows 8 there's the tile interface, there's no more start button, there's this 'Charm Bar' These tools may work... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

12 Oct 1999
Research & Ideas

Building Competitive Advantage Through Operations

potential is offered my outstanding operations. Federal Express and L. L. Bean are superb examples of this. Finally, the operations landscape, like everything else, is being revolutionized by information technology (IT) View Details

Keywords: by Staff

16 Jul 2012
Research & Ideas

Book Excerpt: ‘The Strategist’

organization. But, in the end, it is the strategist who bears the responsibility for setting a firm's course and making the choices day after day that continuously refine that course. That is why strategy... View Details

Keywords: by Cynthia A. Montgomery

21 May 2014
Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

"If he got it wrong, then he would try and figure it out," he says. "You learn from making mistakes; it's a very exploratory style of learning." Narayanan became intrigued with the differences in learning styles online... View Details

Keywords: by Michael Blanding; Education

19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

describes in a new working paper, The Better Is the Enemy of the Good. In fact, Exley argues that based on her research, people look for any excuse to avoid giving a donation and then rationalize their skinflint behavior to avoid feeling... View Details

Keywords: by Michael Blanding

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

explored how great companies often lose their ability to innovate and eventually fail at the hands of much smaller, "disruptive" competitors. "Basically any stock you wish you have owned started out as a disruptive... View Details

Keywords: by Sean Silverthorne

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

everyone. "What's the best way for you to learn? You need to be actively involved. Most online courses put the course out there and see who comes. We flipped this around.... View Details

Keywords: by Dina Gerdeman; Education; Advertising

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

General is a real-life example of topics that we cover in our finance curriculum such as valuation, financing, and risk management, and it brings together financial strategy... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

08 Jun 2009
Research & Ideas

The Return of the Salesman

Throughout history salespeople have come in all sizes and stripes—peddlers, drummers, canvassers, agents, sales reps, and of course the iconic door-to-door salesman. But it's... View Details

Keywords: by Sean Silverthorne; Retail

25 Oct 2012
Research & Ideas

Developing the Global Leader

process of understanding who I am, what I desire, what is my purpose, and what are my values," says George, who notes that this year the number of participants who can enroll in ALD has doubled to 240 people. Also coming next July is... View Details

Keywords: by Julia Hanna

02 Sep 2010
What Do You Think?

How Transparent Should Boards Be?

alternative. One board member argues that the CEO should be warned, given a final chance, and allowed to keep his job. As a director, which course of action would you support? Why? Does your action reflect... View Details

Keywords: by Jim Heskett

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

course of their ordinary activities take place within what Barry Nalebuff and Adam Brandenburger call Value Net. 8 Companies seek to advance their goals by crafting strategies for cooperating View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

15 Nov 2004
Research & Ideas

Solving the Health Care Conundrum

required strategy course at the Harvard Business School, and are taught in virtually every business school in the world. Professor Porter currently leads Harvard's programs for chief executive officers of... View Details

Keywords: by Michael E. Porter; Health

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

product." “"Whenever you invent something, you open up a trajectory and people are going to come after you.” The other choice companies have is to keep an idea secret in order to protect the value of the idea View Details

Keywords: by Michael Blanding; Technology

28 May 2008
First Look

First Look: May 28, 2008

environmental ratings and environmental performance of more than 650 firms in the United States. We find empirical evidence that supports our hypotheses and present implications for theory View Details

Keywords: Martha Lagace

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

referring to massive open online courses pioneered by many universities that put their lectures and course content online. That has provided new access to students on two... View Details

Keywords: by Michael Blanding; Education

18 Apr 2005
Lessons from the Classroom

NFL Players Touch Down at HBS

opportunity is very, very short.— Ted Johnson, New England Patriots Topics covered in the course included entrepreneurship; tax and other legal responsibilities; assessing financial health; managing... View Details

Keywords: by Sean Silverthorne; Sports

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

the captains of industry that have forged the foundation upon which business stands today? Over the course of the last few years, we set out to address these questions. In the process, we created a database of 860 individuals who stand... View Details