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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (950)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and... View Details
Keywords: April White
- Web
Frequently Asked Questions | HBS Online
on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed an HBS Online course. How View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the grocery store. While some manufacturers, like Procter &... View Details
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme... View Details
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like View Details
Keywords: by Ann Cullen
- April 2007 (Revised June 2008)
- Background Note
AmorePacific
By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
- June 2008 (Revised February 2011)
- Teaching Note
Maria Sharapova: Marketing a Champion (A) & (B)
By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
- February 2018
- Case
Wiikano Orchards
By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details
Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry
Shapiro, Benson P., and Katherine B. Hartman. "Wiikano Orchards." Harvard Business School Brief Case 918-517, February 2018.
- Profile
Wombi Rose
these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products.... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Creating Brand Value, Ofek and his co-authors look at the company’s evolution from toy manufacturer to IP franchise manager and the reinvigoration of the famous View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
activities differ as well, as creating and marketing a wine brand typically diverges from the approach used to develop a beer label. Finally, sales force synergies appear minimal, as a single sales force... View Details
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I... View Details
- August 1994 (Revised December 1996)
- Case
Astra Sports, Inc. (B)
By: John A. Quelch
Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
Keywords: Strategy; Crime and Corruption; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Venezuela
Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- September 1981 (Revised April 1984)
- Case
Great American Knitting Mills: Gold Toe Socks
Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details
Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Marshall, Cheri T. "Great American Knitting Mills: Gold Toe Socks." Harvard Business School Case 581-144, September 1981. (Revised April 1984.)
- 01 Oct 1998
- News
Dinh Thi Hoa: Up from the Ashes of War
her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
- August 2011 (Revised September 2011)
- Case
Wii Encore?
By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details
Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Hagiu, Andrei. "Wii Encore?" Harvard Business School Case 712-416, August 2011. (Revised September 2011.)
- Web
Courses by Faculty Unit - Course Catalog
and Valuation Using Financial Statements Joseph Pacelli Fall 2025 Q1Q2 3.0 Yuan Zou Spring 2026 Q3Q4 3.0 Changing the World: Life Choices of Influential Leaders (also listed under General Management) Robert Simons Fall 2025 Q1Q2 3.0... View Details