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  • All HBS Web  (3,621)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
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Show Results For

  • All HBS Web  (3,621)
    • People  (15)
    • News  (950)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)
← Page 105 of 3,621 Results →
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
  • Web

the Art of American Advertising - Advertising Products

The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details
  • Web

Frequently Asked Questions | HBS Online

on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed an HBS Online course. How View Details
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research View Details
  • 22 Feb 2022
  • News

Breaking News

for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • September 1981 (Revised April 1984)
  • Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details
Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Marshall, Cheri T. "Great American Knitting Mills: Gold Toe Socks." Harvard Business School Case 581-144, September 1981. (Revised April 1984.)
  • October 1998 (Revised November 2001)
  • Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
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Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
  • 25 May 2021
  • Panel Discussion

Understanding the Moment

By: Lynn S. Paine, Walter Robb, H. W. Brands and Suzanne Vautrinot
How can we put recent developments in American history, and recent trends in thinking about the responsibilities of business, into perspective? What is the role of the corporation in supporting democracy and civil society? Our panelists—Lynn S. Paine, Walter Robb, H.... View Details
Keywords: Corporate Social Responsibility and Impact; Civil Society or Community
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"Understanding the Moment." National Association of Corporate Directors (NACD) Texas Tricities Chapter, May 25, 2021. (Panel moderator.)
  • May 2011 (Revised March 2012)
  • Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Keywords: Brands and Branding; Management; Electronics Industry
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Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
  • Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur... View Details
  • Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products.... View Details
Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality
  • November 2012
  • Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; United States
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Bowen, H. Kent, Robert S. Huckman, Carin-Isabel Knoop, and Matthew Preble. "New Balance Athletic Shoe, Inc. (Abridged)." Harvard Business School Case 613-006, November 2012.
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

activities differ as well, as creating and marketing a wine brand typically diverges from the approach used to develop a beer label. Finally, sales force synergies appear minimal, as a single sales force... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 01 Oct 1998
  • News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
  • Profile

Aline Camargo

the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I... View Details
Keywords: Consumer Products; Retail; Entertainment / Media
  • April 2007 (Revised June 2008)
  • Background Note

AmorePacific

By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

Creating Brand Value, Ofek and his co-authors look at the company’s evolution from toy manufacturer to IP franchise manager and the reinvigoration of the famous View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • 01 Jun 2022
  • News

The Exchange: Same Great Price, Now with Fewer Chips

John Gourville and Alex MacKay (Image by John Ritter) Rising inflation and pandemic-related supply-chain challenges are driving up prices at the grocery store. While some manufacturers, like Procter &... View Details
Keywords: Miscellaneous Store Retailers; Retail Trade
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • December 2021 (Revised September 2022)
  • Case

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli and Sarah Gulick
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Rebranding; Brands and Branding; Organizational Change and Adaptation; Operations; Planning; Retail Industry; Italy
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Raffaelli, Ryan, and Sarah Gulick. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Case 422-044, December 2021. (Revised September 2022.)
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