videos - Publications - Faculty & Research

May 2016 (Revised April 2019)
Case

Legendary Entertainment: Moneyball for Motion Pictures

Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details

Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Motion Pictures and Video Industry

Citation

Educators

Purchase

2007
Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse

Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry

Citation

15 May 2019
Blog Post

Instagram Takeover - Arts Society Trek in NYC

the HBS Arts Society, Graciela planned the NYC Art trek alongside classmate Lily Wang. Follow @hbsadmissions on Instagram for more takeovers like Graciela's! View Video View Details

05 Nov 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

joined the Zoom call. When the user turned on their video, it was revealed to be a video stream of goats and horses (literally)! Matt Kinsella, Managing Director, had used a service called Goat-2-Meeting in an effort to liven up the View Details

Web

2021 Symposium - Race, Gender & Equity

Gender and Work Research Symposium: Virtual Edition Gender and Work Research Symposium: Virtual Edition 6 MAY 2021 Home Speakers Videos Agenda Location: Virtual Organizer: The Race, Gender & Equity Initiative Our theme Race, Capitalism... View Details

24 Apr 2014
News

Working to improve California's public education system

Katherine Welch (MBA 1988) found her passion in working to improve public education in California. In this video she reviews how she arrived at this personal and civic mission, serving as a board member of the advocacy group Educate Our... View Details

Web

Online AI Course | HBS Online

operational models and how to implement them ethically to capitalize on new market opportunities and deliver a competitive advantage. Stay active by engaging in a new activity every three to five minutes. Description of silent animated View Details

Web

Online Creating Brand Value Course | HBS Online

Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating and networking with a global community of peers before,... View Details

Web

Business and Climate Change Course | HBS Online

and explore how companies in various industries are adapting and preparing to do business in a changing climate. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner... View Details

16 Jun 2009
Research Event

Business Summit: The Future of Market Capitalism

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderator: Michael Porter, HBS faculty... View Details

Keywords: Re: Michael E. Porter

Web

2017 Symposium - Race, Gender & Equity

Images, Identities and the Space(s) Between Images, Identities and the Space(s) Between 06–07 APR 2017 Home Speakers Videos Agenda Apr 06 Thursday, April 06, 2017 Panel: Interrogating Authenticity Herminia Ibarra , INSEAD Just Be Your... View Details

19 Mar 2019
News

A Quick Study

medical students retain information through the use of online study tools and with the help of a vast library of Khan Academy video content. The company has more than 440,000 registered users and 930,000 YouTube subscribers. The tech... View Details

27 May 2021
News

Sal Khan (MBA 2003) Awarded Honorary Degree by Harvard

Sal Khan (MBA 2003) was one of seven people recognized with an honorary degree during Harvard’s Honoring the Class of 2021 ceremony. Khan is the founder and CEO of online education nonprofit Khan Academy, which has some 100 million registered users and whose View Details

01 Jun 2013
News

Faculty Research Online

this video report, Senior Lecturer John Macomber visits the Kumbh Mela, India's two-week religious gathering of millions of Hindu pilgrims, to discover what such an undertaking can teach us about real estate, urbanization, sustainability,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

than customers who don’t use the service as part of a routine, the authors find. “Services from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect... View Details

Keywords: by Rachel Layne; Transportation

Web

Instagram Takeover Policy | About

discussed with the HBS Social Team and agreed upon prior to the Stories Takeover time period. ___ Share images or videos of inappropriate, un-safe, or illegal behavior. ___ Post personal information about yourself, or others, that could... View Details

30 Jun 2009
Research Event

Business Summit: The Role of Business Leaders in Sustaining Market Capitalism

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Moderators: Joseph L. Bower, HBS facultyDavid... View Details

Keywords: Re: Multiple Faculty

15 Dec 2024
News

Editor's Letter

Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly... View Details

Fast Answer

HBS Course: Starting a Private Investment Firm

href="https://courseware.hbs.edu/mspublic/video/?v=1_tfz2a35q" target="_blank">Video: Searching Factiva - this video explains how to search within a specific publication in View Details

01 Mar 2017
News

Nurturing Emerging Scholars and Leaders

(i-lab). Doris and Sauer were a natural fit for these roles. In 1986, they left Lucasfilm to found Sonic Solutions, where they developed and marketed audio signal processing, professional sound editing, and later DVD and digital video... View Details

Publications