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  • All HBS Web  (7,442)
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  • November 1978 (Revised December 1979)
  • Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details
Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States
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Lovelock, Christopher H. "Federal Express (C)." Harvard Business School Case 579-041, November 1978. (Revised December 1979.)
  • 24 Feb 2021
  • News

How to Negotiate and Avoid Costly Medical Bills

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • 17 Oct 2023
    • HBS Case

    With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

    products and services. In their piece, Ofek and Konary note that BMW generated headlines in 2022 by announcing plans to charge $18 a month for heated front seats, $12 a month for heated steering wheels, and extra subscription-like... View Details
    Keywords: by Jay Fitzgerald; Consumer Products; Information; Information Technology
    • Article

    Selling to Many Countries Within the U.S.

    By: Frank V. Cespedes and Michael Wong
    In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details
    Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States
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    Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
    • February 2008
    • Supplement

    Shinhan Financial Group (B)

    By: Rosabeth Moss Kanter and Matthew J. Morgan
    By 2007, there were many signs that the merger of Chohung and Shinhan banks to form the Shinhan Financial Group in 2003 had met its goals. Shinhan Financial Group's stock price had increased from $31 a share at its opening on the New York Stock Exchange in September... View Details
    Keywords: Mergers and Acquisitions; Global Strategy; Expansion; Markets; Strategic Planning; South Korea
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    Kanter, Rosabeth Moss, and Matthew J. Morgan. "Shinhan Financial Group (B)." Harvard Business School Supplement 308-095, February 2008.
    • Program

    Competing in the Age of Digital Platforms

    strategic planning or developing new businesses at companies in any industry (e.g., technology, retail, financial services, auto, insurance, consumer products, etc.) Executives, directors, vice presidents, and senior managers who want to... View Details
    • Web

    Lifelong Learning - Alumni

    members on the trends they will be following in the year ahead. 02 Jan 2024 HBR How to Mentor More People—and Not Get Burned Out Five strategies that will help you actively manage mentorships more efficiently and sustainably throughout your career 22 Dec 2023 HBR The... View Details
    • Article

    Space, the Final Economic Frontier

    By: Matthew C. Weinzierl
    After decades of centralized control of economic activity in space, NASA and U.S. policymakers have begun to cede the direction of human activities in space to commercial companies. NASA garnered more than 0.7% of GDP in the mid-1960s but is only around 0.1% of GDP... View Details
    Keywords: Emerging Markets; Economics; Private Sector; Aerospace Industry
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    Weinzierl, Matthew C. "Space, the Final Economic Frontier." Journal of Economic Perspectives 32, no. 2 (Spring 2018): 173–192.
    • 2016
    • Working Paper

    Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

    By: Rory McDonald and Cheng Gao
    New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
    Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
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    McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures." Harvard Business School Working Paper, No. 17-031, October 2016.
    • August 2015 (Revised October 2023)
    • Case

    Eastman Kodak Company: Restructuring a Melting Ice Cube

    By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
    In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
    Keywords: Restructuring; Finance; Strategy; Investment; United States
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    Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
    • May 2008 (Revised April 2018)
    • Case

    The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care

    By: Michael E. Porter and Sachin H. Jain
    In 2006, University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized around clinical... View Details
    Keywords: Buildings and Facilities; Health Disorders; Organizational Structure; Medical Specialties; Organizational Change and Adaptation; Value Creation; Service Delivery; Research; Health Care and Treatment; Education Industry; Health Industry; Texas
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    Porter, Michael E., and Sachin H. Jain. "The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care." Harvard Business School Case 708-487, May 2008. (Revised April 2018.)
    • December 2007 (Revised April 2008)
    • Exercise

    The Elcer Products Transaction: Confidential Information for US Industrial ElectroCeramics (US-IND)

    By: James K. Sebenius
    In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the US Industrial ElectroCeramics (US-IND) management... View Details
    Keywords: Negotiation
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    Sebenius, James K. "The Elcer Products Transaction: Confidential Information for US Industrial ElectroCeramics (US-IND)." Harvard Business School Exercise 908-032, December 2007. (Revised April 2008.)
    • March 1982 (Revised September 1985)
    • Case

    Sealed Air Corporation

    By: Robert J. Dolan
    Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
    Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
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    Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
    • 17 Nov 2020
    • News

    The worst work model of the future? It’s not all office, or fully remote

      Business Insider's 50 Women Who Are Changing The World

      Women are having a bigger impact on our world than ever. In the past year, Facebook COO View Details
      • October 1992 (Revised August 2005)
      • Background Note

      Estate Freeze

      By: Henry B. Reiling
      The so called estate freeze is a classic estate planning and recapitalization practice. It seeks to reconcile the multiple human and business considerations associated with transferring operating control and the future increases in the value of a family dominated... View Details
      Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Laws and Statutes; Financial Services Industry; United States
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      Reiling, Henry B. "Estate Freeze." Harvard Business School Background Note 293-063, October 1992. (Revised August 2005.)
      • April 2025
      • Case

      Thrivent: From Insurance Agents to Financial Advisors

      By: Hubert Joly, Leonard A. Schlesinger and Tom Quinn
      Thrivent, a midwestern financial services company with a centuries-long history rooted in Lutheranism, had reached $10 billion in revenue mostly by selling life insurance. In the 2020s, however, CEO Terry Rasmussen began a transformation process centered around the... View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Employee Relationship Management; Retention; Selection and Staffing; Job Design and Levels; Human Capital; Leading Change; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Insurance Industry; Financial Services Industry; United States; Minneapolis
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      Joly, Hubert, Leonard A. Schlesinger, and Tom Quinn. "Thrivent: From Insurance Agents to Financial Advisors." Harvard Business School Case 325-047, April 2025.
      • July 2024
      • Case

      RMZ 4.0: 'How Fast Do We Want to Run?'

      By: Boris Groysberg and Sarah L. Abbott
      In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details
      Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India
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      Groysberg, Boris, and Sarah L. Abbott. "RMZ 4.0: 'How Fast Do We Want to Run?'." Harvard Business School Case 425-010, July 2024.
      • June 2020
      • Case

      In-housing Digital Marketing at Sprint Corp.

      By: David E. Bell, Rajiv Lal and Olivia Hull
      In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
      Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States
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      Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
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