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  • All HBS Web  (6,665)
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    • News  (1,206)
    • Research  (4,499)
    • Events  (28)
    • Multimedia  (21)
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Show Results For

  • All HBS Web  (6,665)
    • People  (16)
    • News  (1,206)
    • Research  (4,499)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,062)
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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • August 2021
    • Case

    Yummy: Delivering Value to Venezuela

    By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
    By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
    Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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    Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
    • December 2001 (Revised April 2002)
    • Case

    Synthes

    By: John T. Gourville
    Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
    Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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    Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
    • 2016
    • Book

    Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

    By: Elie Ofek, Eitan Muller and Barak Libai
    This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
    Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
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    Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
    • May 2022
    • Supplement

    Maestro Pizza (C): Taking the Fight Outside

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
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    Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
    • 24 Sep 2013
    • First Look

    First Look: September 24

    invest in platform quality in open-source and proprietary two-sided platforms. Open platforms have open access, and developers invest to improve the platform. Proprietary platforms have closed access, and investment is done by the... View Details
    Keywords: Sean Silverthorne
    • Program

    Building a Legacy

    solutions to your wealth management challenges Develop an action plan for initiating an intergenerational transfer Implement best practices for separating operating assets and family office assets Make key hires or use outsourcing to... View Details
    • January 2011 (Revised January 2011)
    • Case

    Marvel Enterprises, Inc. (Abridged)

    By: Anita Elberse
    The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
    Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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    Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
    • July 2020
    • Article

    Recovering the Logic of Double Effect for Business: Intentions, Proportionality, and Impermissible Harms

    By: Rosemarie Monge and Nien-hê Hsieh
    Business actors often act in ways that may harm other parties. While the law aims to restrict harmful behavior and to provide remedies, legal systems do not anticipate all contingencies and legal regulations are not always well enforced. This article argues that the... View Details
    Keywords: Double Effect; Intention; Exploitation; Risk; Practical Ethics; Competition; Risk and Uncertainty; Ethics
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    Monge, Rosemarie, and Nien-hê Hsieh. "Recovering the Logic of Double Effect for Business: Intentions, Proportionality, and Impermissible Harms." Business Ethics Quarterly 30, no. 3 (July 2020): 361–387. (doi: 10.1017/beq.2019.39.)
    • Working Paper

    Covenant-Light Contracts and Creditor Coordination

    By: Bo Becker and Victoria Ivashina
    In 2015, 70% of newly issued leveraged loans had weaker enforcement features, called covenant-light or "cov-lite"; this is nearly a three-time increase in cov-lite issuance compared to a previous peak in 2007. We evaluate whether this development can be attributed to... View Details
    Keywords: Credit Cycles; Loan Contracts; Debt Covenants; Contracts; Financing and Loans; Credit; Borrowing and Debt
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    Becker, Bo, and Victoria Ivashina. "Covenant-Light Contracts and Creditor Coordination." Swedish House of Finance Research Paper, No. 16-09, March 2016.
    • May 2022
    • Supplement

    Maestro Pizza (B): The Competition Awakens

    By: Ramon Casadesus-Masanell and Fares Khrais
    Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Saudi Arabia; Middle East
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    Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
    • October 2004 (Revised March 2005)
    • Case

    Bright Dairy & Food Co., Ltd

    By: David E. Bell and Hal Hogan
    Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details
    Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China
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    Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
    • 2023
    • Article

    Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

    By: Ryann Noe
    Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details
    Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry
    Citation
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    Noe, Ryann. "Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry." Academy of Management Proceedings (2023).
    • May 1994 (Revised November 2001)
    • Case

    Concord Center

    By: William J. Poorvu and John H. Vogel Jr.
    A major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for... View Details
    Keywords: Buildings and Facilities; Design; Joint Ventures; Construction; Partners and Partnerships; Governance Controls; Market Entry and Exit; Projects; Equity; Corporate Finance; Retail Industry
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    Poorvu, William J., and John H. Vogel Jr. "Concord Center." Harvard Business School Case 394-200, May 1994. (Revised November 2001.)
    • Program

    Leading Change and Organizational Renewal

    Recognize how leadership styles and senior team characteristics affect change Make better decisions about change initiatives—even with insufficient information Develop internal communication networks essential to driving initiatives... View Details
    • November 1999 (Revised June 2006)
    • Case

    DLJdirect: "Putting Our Reputation Online"

    By: Thomas R. Eisenmann and Gillian Morris
    Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
    Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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    Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
    • March 2013 (Revised April 2014)
    • Case

    Barnes & Noble: Managing the E-Book Revolution

    By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
    The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details
    Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America
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    MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.)
    • Web

    Initiatives & Projects - Faculty & Research

    seeks to deepen business leaders' understanding of today’s environmental challenges and to assist them in developing effective solutions. Business History The Business History Initiative seeks to facilitate learning from the past through... View Details
    • July 2022 (Revised January 2023)
    • Case

    Vicky Tsai and Tatcha: Confronting Stereotypes

    By: Geoffrey Jones and Veronica Tong
    Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
    Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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    Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
    • Career Coach

    Jan Pianca

    Jan (MSc, International Management, Bocconi University) is the Educational Programs Assistant Director Europe at the HBS Europe Research Center in Paris. He focuses on European employer outreach to develop and manage the School’s... View Details
    Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
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