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14 Mar 2017
First Look

First Look at New Research, March 14

friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to... View Details

Keywords: Sean Silverthorne

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

is very deep and wide in our society, for better or worse. The other reason to be engaged in it is we haven't looked at it seriously for 30 years. It's something that touches every aspect of social policy. It's a much broader and deeper... View Details

Keywords: by Sean Silverthorne

28 Aug 2012
First Look

First Look: August 28

marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and media (e.g.,... View Details

Keywords: Sean Silverthorne

01 Feb 2011
First Look

First Look: Feb. 1

the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our research and the work of others,... View Details