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- 14 Mar 2017
- First Look
First Look at New Research, March 14
friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to... View Details
Keywords: Sean Silverthorne
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
is very deep and wide in our society, for better or worse. The other reason to be engaged in it is we haven't looked at it seriously for 30 years. It's something that touches every aspect of social policy. It's a much broader and deeper... View Details
Keywords: by Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is contemplating expanding its services to other advertising content and media (e.g.,... View Details
Keywords: Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our research and the work of others,... View Details