engagement - Publications - Faculty & Research

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

people to lay off. If, on the other hand, you acquire a company because it is developing a hot technology, your challenge is to hold on to the acquisition's best engineers. These two scenarios require the acquiring company to engage in... View Details

Keywords: by Joseph L. Bower

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

largely unconscious and universal. They are "metaphors" because they recast everything we think about, hear, say, and do. Because deep metaphors shape the way we engage the world, an understanding of them is necessary to explain... View Details

Keywords: by Martha Lagace; Consumer Products

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Gran a y Montero (the oldest and largest construction company in Peru) We propose reputation can be an antecedent that allows firms to engage in change. We suggest that reputation, at its core, provides stability; maintaining a favorable... View Details

Keywords: by Sean Silverthorne

11 Jul 2016
HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

things. The prevalence of this kind of condition is actually quite high in our society, so it’s a real shame if we are not engaging those people.” NEURODIVERSITY IN PRACTICE Sonne and Specialisterne have helped several companies set up... View Details

Keywords: by Roberta Holland; Technology

12 Jun 2012
First Look

First Look: June 12

customer, there is no value. Instead of using pricing in a way that turns customers into adversaries, companies can use it to enlarge the pie. That means viewing customers as partners in value creation-a collaboration that increases customers' View Details

Keywords: Sean Silverthorne

Web

Events - Private Capital Project

(Founder, MD and CEO, Multiples Alternate Asset Management), and Karthik Reddy (Co-Founder, Managing Partner, Blume Venture Advisors), moderated by Professors Josh Lerner (Harvard Business School) and Thillai Rajan (IIT Madras) The View Details

Blog

Is the Digital Transformation Certificate Right for You?

today is engaged in some type of digital transformation, but with technology changing so fast, it can be hard to stay on top of the trends that matter most. That's why HBS Executive Education is continuing to expand our offerings related... View Details

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

night. Unlike the routine habits or obligations people feel they must get done, relationship rituals are pleasurable experiences that hold significance, acting as symbolically meaningful signs of a solid and happy partnership. Couples who are deliberate about View Details

Keywords: by Dina Gerdeman

27 Jan 2012
Working Paper Summaries

Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

engaged in telemedical appointments with doctors. Social distancing has even penetrated our television viewing: Our favorite news and opinion shows have been little affected by social distancing. (In some cases, they've improved, perhaps... View Details

Keywords: by James Heskett

Web

Sustainable Investing Course | HBS Online

returns to incorporating ESG as an asset owner or manager. Highlights Non-Traditional Investment Criteria like ESG Introduction: California State Teachers' Retirement System CalSTRS: Effects of Shareholder Engagement Show Hide Details... View Details

08 Feb 2016
Blog Post

Applying to Business School as a Couple

attend between the two. We have a rule that if one of our sections is having an event that the partner can go only if their section doesn’t have something going on at the same time. This allows us to stay engaged with our sections but it... View Details

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

firm." In order to test whether this was true, the researchers enlisted 94 CEOs of major Italian corporations who agreed to put their lives under the microscope for a period of a week at a time. The CEO's personal assistant was asked to record every activity the... View Details

Keywords: by Michael Blanding

15 Jun 2021
News

Leading at State

allow for this culture shift. And that’s really critical to making sure this organization remains the premier foreign-affairs agency in the world.” Plans are currently underway to welcome a second cohort of State Department employees to the Secretary’s Leadership... View Details

Keywords: leadership; international relations; politics; Executive Education

Web

Jean M. Cunningham | About

Jean M. Cunningham Bio As part of the Dean’s Office staff, Jean is engaged in an evolving array of activities and initiatives. Projects have included the centennial, W50, and other milestone commemorations; the opening of the Harvard... View Details

Web

Fast Facts - Health Care

Health Care MBA Health Care Club 600+ Students engaged in Health Care Club activities Initiatives focus on societal challenges that are too complex for any one discipline or industry to solve alone. View Details

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Additionally, these conditions may lead to lower social engagement due to lack of care options , or resources through the healthcare system. Growing up with a condition that causes regular nosebleeds and life-threatening debilitations was... View Details

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

Citation

Educators

Purchase

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking