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01 Apr 2000
News

Getting the Message

heavily in developing technology to deliver targeted ads to these sites, with the simple goal of "making advertising work on the Web." DoubleClick "In the old world of advertising," says John Deighton, who just completed a case study on... View Details

Keywords: Susan Young

01 Jun 2019
News

City on a Hill

rest in his book-lined office, the shovel he used to break ground on the school’s dormitory renovation project leaning against the wall. One of the lessons that Marietta learned is that there is no substitute for building on local strengths. In the View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

01 Apr 1999
News

Spirit at Work

the philosophical issues of the cases than whether we could get market share up another tenth of a percent," Peter Vaill laughs. His interest in the people side of business led him to become one of the pioneers in the "organizational... View Details

Keywords: Marguerite Rigoglioso

01 Dec 2013
News

Curing Health Care

"MD Anderson was an exciting discovery, because it was a real-world example of the IPU concept at work in a top-rated, cancer-focused hospital," recalls Porter, who cowrote an HBS case on MD Anderson with Sachin Jain (MBA 2007/MD 2008).... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services