Publications

SSRN

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22 Dec 2015
First Look

December 22, 2015

demand, and supporting infrastructures, including business ecosystems) and, when feasible, the wider institutional, regulatory, and even cultural context that conventional International business literature takes as a datum. This is examined conceptually and View Details

Keywords: Carmen Nobel

January 2021
Case

The FIRE Savings Calculator

By: Michael Parzen and Paul Hamilton

This case follows Carol Muñoz, a member of the Financial Independence, Retire Early (FIRE) lifestyle movement. At the age of 45, Carol is considering retiring and living off the $1 million she has accumulated. Using Monte Carlo simulation, Carol forecasts the... View Details

Keywords: Analysis; Forecasting and Prediction; Financial Strategy; Investment Portfolio; Investment Return; Personal Finance; Saving; Risk and Uncertainty; Diversification; Theory; Personal Development and Career; Financial Services Industry

Article

The What and Why of Self-deception

By: Zoë Chance and Michael I. Norton

Scholars from many disciplines have investigated self-deception, but defining self-deception and establishing its possible benefits have been a matter of heated debate—a debate impoverished by a relative lack of empirical research. Drawing on recent research, we first... View Details

Keywords: Cognition and Thinking

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September 2012 (Revised September 2014)
Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong

This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia

June 2018
Case

Meridian Systems

By: Frank V. Cespedes and Michael J. Roberts

The Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology—a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy

February 2018 (Revised June 2018)
Case

Uruguay: Facing the 21st Century

By: Sophus A. Reinert, Michael Chu and Carin-Isabel Knoop

In the fall of 2017, self-made business leader Edgardo Novick pondered his campaign to be elected President of Uruguay, “the Switzerland of Latin America.” Inspired by populist revolts against the status quo observable worldwide, Novick hoped he could ride popular... View Details

Keywords: Uruguay; Edgardo Novick; Business Cycles; Macroeconomics; Geographic Location; Government and Politics; Wealth and Poverty; Economic Slowdown and Stagnation; Globalization; Pulp and Paper Industry; Agriculture and Agribusiness Industry; Uruguay

2003
Article

Developing a Management Systems Approach to Sustainability at BMW Group

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This article describes how Designworks/USA, a subsidiary of BMW Group, developed a Sustainability Management System (SMS) by integrating the management of environmental, social, and traditional business issues. After several months of deploying the SMS throughout its... View Details

Keywords: Environmental Sustainability; Management Systems; Standards; Operations; Auto Industry

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04 Dec 2012
First Look

First Look: December 4

PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details

Keywords: Carmen Nobel

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same retailer are... View Details

Keywords: Sean Silverthorne

28 May 2008
First Look

First Look: May 28, 2008

the paper: http://www.hbs.edu/research/pdf/08-096.pdf Shamed and Able: How Firms Respond to Being Rated (Revised May 2008) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract We examine how firms respond to third-party ratings of... View Details

Keywords: Martha Lagace

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details

Keywords: Sean Silverthorne

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

road. He goes on to say, "When there's no man around, Goodyear should be." It probably shouldn't be surprising that advertisers took a chauvinistic tone for spots appearing on a game that was expected to be watched mostly by... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

February 2016 (Revised February 2018)
Case

Weathering the Storm at NYU Langone Medical Center

By: Robert S. Huckman, Raffaella Sadun and Michael Norris

In the fall of 2012, Hurricane Sandy forced a full evacuation of NYU Langone Medical Center in New York City. The institution, which comprised NYU Medical School and several teaching hospitals, had been on an upward trajectory for several years under the leadership of... View Details

Keywords: Health Care; Technology; Culture; Information Technology; Crisis Management; Health Care and Treatment; Organizational Culture; Health Industry; United States; New York (city, NY)

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms By: Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman Abstract—Why do incumbent firms frequently... View Details

Keywords: Dina Gerdeman

20 Apr 2010
First Look

First Look: April 20

supplement:http://cb.hbsp.harvard.edu/cb/product/310077-PDF-ENG Local Motors: Designed by the Crowd, Built by the Customer Michael I. Norton and Jeremy B. DannHarvard Business... View Details

Keywords: Martha Lagace

April 2010
Case

Globalization at Komatsu

By: Michael Y. Yoshino

The case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment... View Details

Keywords: Multinational Firms and Management; Distribution Channels; Production; Organizational Culture; Networks; Partners and Partnerships; Manufacturing Industry; Japan

April 2022
Article

Consumers Value Effort over Ease When Caring for Close Others

By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton

Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details

Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception