Willingness To Pay - Publications - Faculty & Research

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

securities. "In 2004 and 2005 as these subprime loans started to emerge, it really wasn't a particular problem because of the lag effect, because people who couldn't pay off these mortgages with toxic... View Details

Keywords: by Martha Lagace; Financial Services

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

have two types of "sponsors" for their loyalty reward investments: manufacturers of the branded goods sold by retailers, and other partner companies presumably with higher margins, who find it economically advantageous to View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

at five gallons, even as the gas continued to flow, you wouldn't drive away without paying for the whole tank. "This was about doing the right thing," says Thompson. "Pride and integrity go... View Details

Keywords: by Theodore Kinni

19 Sep 2012
Research & Ideas

Book Excerpt: “The Architecture of Innovation”

venture capitalists by offering these kinds of incentives. (It would be hard for them to definitively answer this unless they had been able to find a broad-minded company who would be willing View Details

Keywords: by Josh Lerner; Financial Services

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

had built its reputation by being environmentally responsible ran into trouble when it expanded its business into India," she explains, "because people there were not willing to pay for the... View Details

Keywords: by Judith A. Ross

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

increased dramatically. Now that they could pay for showing up late, the parents stopped feeling guilty and made it a habit. "If you put a money value on the incentive, you often take away the pressure to... View Details

Keywords: by Carmen Nobel; Health

29 Apr 2019
Research & Ideas

Is the Digital Age Making Us Petty?

With the rise of mobile payment apps like Venmo, many people can easily record the exact charges incurred by a lunch partner and pay back debts to the cent. They see themselves as efficient and fair. Others... View Details

Keywords: by Kristen Senz

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

within an information exchange, paying attention to selected information, and responding to it appropriately. The sales rep aced this performance, steering the negotiation... View Details

Keywords: by Kathleen L. McGinn

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

Stevenson said the recent technology sector market crash should teach future entrepreneurs to build companies to last rather than to sell, and to... View Details

Keywords: by Carrie Levine

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

the Opera is playing in theaters—making South Korea the only country in the world to have a live show. Yes, there is the hassle of wearing masks in public and there are potential privacy concerns over contact tracing using location data.... View Details

Keywords: by Doug J. Chung; Health

03 Oct 2005
What Do You Think?

What’s the Future of Globally Organized Labor?

What do you think? Original Article Two contrasting news stories caught my eye over the past couple of months. The first involved the strike, at least initially unsuccessful, by the mechanics' union at Northwest Airlines in an attempt to... View Details

Keywords: by James Heskett

24 Jul 2007
First Look

First Look: July 24, 2007

that relied heavily on debt? Would Warburg Pincus Ventures be prepared to pay a price sufficient to win the bidding contest? Purchase this case:... View Details

Keywords: Martha Lagace

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

contributions, it would have signaled the birth of truly rigorous business history. Schumpeter had a very strong attraction to history, and after writing Business Cycles, he urged again and again that economists View Details

Keywords: by Thomas K. McCraw

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

example, we learn how challenges have been turned into opportunities, and how you can grow successful businesses in turbulent conditions by paying close attention to execution and recruitment of strong... View Details

Keywords: by Sean Silverthorne

18 Jan 2012
Research & Ideas

Beyond Heroic Entrepreneurs

In recent years, business schools and investors alike have been paying more attention to social entrepreneurs, those who create ventures with the primary goal of achieving positive social change. But most... View Details

Keywords: by Carmen Nobel

30 Jan 2006
Research & Ideas

Looking Behind Bad Decisions

receive a 5 percent pay increase, and want to know whether to be happy or not, you find out the increases of your colleagues to create meaning of... View Details

Keywords: by Manda Salls

12 Nov 2001
Research & Ideas

Facing the New World Order

where we have both a global slowdown and the remarkable economic uncertainty following the terrorist attacks in the United States, we need to pay attention, I think without question, View Details

Keywords: by Staff

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

strategy that was explicitly based on the perceived strengths and weaknesses of its competitor, Ford.2 In the 1930s, Chester Barnard, a top executive with AT&T, argued that managers should pay especially close attention View Details

Keywords: by Pankaj Ghemawat

18 Nov 2021
Op-Ed

5 Principles for Scaling Change from IBM’s High School Innovation

students were 100-percent students of color, and 60 percent of them were more than two years behind in reading and math—eliminated a barrier to scaling it. Some suggested making it a charter school. That way, you wouldn't have View Details