Targeting - Publications - Faculty & Research

17 Dec 2001
Research & Ideas

Enterprising Women

discussing women's leadership. "Initially, we thought our market was individuals," she said. Eventually, with the help of business sponsors, they developed a new business model targeted at educational institutions and large... View Details

Keywords: by Julia Hanna

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

and, finally, self-care. Microsoft has way overshot what the customer needs. —Clayton Christensen Christensen said that disruptive technologies in health care are coming in the form of better and more targeted drugs and rapidly improving... View Details

Keywords: by Sean Silverthorne; Health

Web

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993) - Recruiting

Allied Climate Partners Ousmane Sacko Student Clubs Partner with one of the 50 career-related clubs on campus to engage with targeted groups of students. See all clubs Recruiting Contacts Work with a member of our office, focusing on your... View Details

15 Jun 2021
News

Turning Point: Tell Me More

years. It was a fascinating deep dive into the psyche of voters, just as my former company had done to help brands understand their target customers. Via the online panel, I reported to the Clinton campaign with weekly insights. It was... View Details

Keywords: politics; communication; voting; demographics

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Mahindra. “From the corporate center, we provide services—financial skills and help with branding, for instance—and monitor the financial targets very closely, but we are essentially allowing professional executives to do their job.” To... View Details

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target segments with a transnational... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

18 Jul 2024
Blog Post

Harvard Business School Announces Its 2024-2025 Blavatnik Fellows

Traverso’s lab at MIT and interventional radiology at Massachusetts General Hospital. Steve is an internal medicine clinician at Beth Israel Deaconess Medical Center, an engineer with expertise in immune modulation and biomaterials, and an entrepreneur passionate about... View Details

01 Sep 2017
News

Case Study: Confidence Builder

Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And universities will be happy with... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

23 Jul 2013
First Look

First Look: July 23

four factors drove such beliefs: spirituality, self-interest, fear of government intervention, and the belief that governments were incapable of addressing major social issues. Download working paper: http://ssrn.com/abstract=2291145 Using Text Analysis to View Details

Keywords: Anna Secino

03 Jun 2008
First Look

First Look: June 3, 2008

objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which... View Details

Keywords: Martha Lagace

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

course of a day, a week, or a year, along with the management decisions made to deal with those pressures. For example, suppose a product manager discovers that she is well below target on a new product launch. Her first inclination is to... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

issue here is industrial policy (on the Chinese side) competing with a lack of an industrial policy (on the US side)" This equally calibrated response from China suggests we are witnessing preparation for a “big negotiation” to avoid a real trade war. For example,... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

18 Apr 2005
Lessons from the Classroom

NFL Players Touch Down at HBS

on the New England Patriots. By virtue of their fame and wealth, professional players are the target of all kinds of business opportunities, most of them bad, Johnson continued. "We are easy prey to a lot of potentially bad... View Details

Keywords: by Sean Silverthorne; Sports

14 Apr 2016
Blog Post

What I Learned at SVMP

a target goal by asking yourself, “What do I need to do here?” Is it increase sales? Is profitability down? Is it determining if this investment is worth it? And then look at your exhibits. Always the exhibits! I also found there is no... View Details

03 Feb 2021
News

Power Play

implications of the shift to sustainability-driven demand,” she adds. “We’re not aware of any other firms that are doing what we’re doing on an independent and targeted basis.” The bonus to delivering returns on investments? The potential... View Details

Keywords: Maureen Harmon

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

advertising they sought was much more focused around the interactive and direct targeting attributes of the new media. Threat had motivated action, but it was resulting in an aggressive replication of the newspaper business. Newspapers... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

addresses interventions that firms, governments, and other parties deploy to shape household financial outcomes: education and information, peer effects and social influence, product design, advice and disclosure, choice architecture, and interventions that directly... View Details

Keywords: Dina Gerdeman

27 Jan 2014
Research & Ideas

Family CEOs Spend Less Time at Work

we just need to understand what's going on, what the motivation is. Because we know that if we could target these groups of firms and improve their performance, there would be very important implications for business research and, most... View Details

Keywords: by Carmen Nobel

28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

the company's bottom line, as well as the environmental or social impacts of one or more of its value chain partners. Theatre 3 encompasses programs targeted at fundamentally changing the business's ecosystem. This transformation is... View Details

Keywords: by Dina Gerdeman

18 Nov 2008
First Look

First Look: November 18, 2008

target individual observing the choices of a paired individual. The results showed that observing others, rather than being observed, led to the pattern of increased risk taking. The findings of the two studies indicate the importance of... View Details