Publications

October 1987 (Revised September 1992)
Case

Hurricane Island Outward Bound School

Hurricane Island Outward Bound, a small, nonprofit school that helped pioneer experiential education in the United States, has recently recovered from a financial crisis. Students take the role of the school's new marketing manager, who is preparing his first marketing... View Details

Keywords: Demand and Consumers; Nonprofit Organizations; Marketing Strategy; Education; Education Industry; United States

17 Jul 2017
News

Finance Can Be a Noble Profession (Yes, Really)

Leslie A. Perlow

Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the LIFE Special Project, dedicated to helping individuals make purposeful life choices while gathering insights that will... View Details

July 1995 (Revised September 1995)
Background Note

Managing Information Technology in the 1990s: Technology Overview

By: Lynda M. Applegate and Geoffrey Bock

Provides students with a basic understanding of the technology and technical terminology for computer hardware and software. View Details

Keywords: Management; Information Technology

November 2009
Case

Cisco Acquires Linksys

By: David F. Hawkins

Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. View Details

Keywords: Accounting; Mergers and Acquisitions; Trademarks; Brands and Branding; Information Technology; Valuation; Telecommunications Industry

Career Coach

Yanzhan Wen

Yanzhan has four years of management consulting experience within the industrials, chemicals, and healthcare industries. Recently, he made a career pivot into investment banking, interning at Lazard over the summer in their healthcare M&A coverage group. He enjoys... View Details

Teaching Interest

Harvard Business Analytics Program

By: Michael L. Tushman

The Harvard Business Analytics Program is offered through a collaboration between Harvard Business School (HBS), the John A. Paulson School of Engineering and Applied Sciences (SEAS), and the Faculty of Arts and Sciences (FAS).

Designed for... View Details

Career Coach

Rahi Patel

Rahi’s pre-MBA professional journey has provided him with invaluable experiences in the investment banking and private equity industries. He enjoys advising students interested in finance and consulting, or who are making career... View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States