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      Strategic Decision MakingRemove Strategic Decision Making →

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      • September 2006 (Revised April 2008)
      • Case

      The Howland Long-Term Opportunity Fund

      By: Andre F. Perold and David S. Scharfstein
      Melissa Howland, founder of an investment firm, must choose between two competing investments, which differ in size, maturity, and rate of return. View Details
      Keywords: Decision Choices and Conditions; Financial Instruments; Investment Return; Investment Funds; Value
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      Perold, Andre F., and David S. Scharfstein. "The Howland Long-Term Opportunity Fund." Harvard Business School Case 207-066, September 2006. (Revised April 2008.)
      • September 2006 (Revised April 2007)
      • Case

      Medtronic Vision 2010

      By: Lynda M. Applegate
      Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details
      Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry
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      Applegate, Lynda M. "Medtronic Vision 2010." Harvard Business School Case 807-051, September 2006. (Revised April 2007.)
      • September 2006 (Revised November 2013)
      • Case

      Airbus vs. Boeing (A)

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
      Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (A)." Harvard Business School Case 707-447, September 2006. (Revised November 2013.)
      • September 2006 (Revised September 2007)
      • Supplement

      Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

      By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
      Keywords: Competition; Cooperation; Decisions; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?" Harvard Business School Supplement 707-448, September 2006. (Revised September 2007.)
      • September 2006 (Revised March 2012)
      • Case

      Fritidsresor Under Pressure (A): The First 10 Hours

      By: Joshua D. Margolis, Vincent Marie Dessain and Anders Sjoman
      When a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of... View Details
      Keywords: Decision Choices and Conditions; Leadership; Crisis Management; Natural Disasters; Tourism Industry; Thailand; Sweden
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      Margolis, Joshua D., Vincent Marie Dessain, and Anders Sjoman. "Fritidsresor Under Pressure (A): The First 10 Hours." Harvard Business School Case 407-007, September 2006. (Revised March 2012.)
      • August 2006 (Revised February 2009)
      • Case

      Tanishq: Positioning to Capture the Indian Woman's Heart

      By: Das Narayandas and Kerry Herman
      The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
      Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
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      Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
      • August 2006 (Revised November 2007)
      • Background Note

      A Framework for Pursuing Diversity in the Workplace

      By: Thomas J. DeLong and Michael Brookshire
      Assesses the costs and benefits of pursuing diversity and pinpoints the primary barriers to creating diverse workplaces. It also proposes some options for advancing diversity in an organization. View Details
      Keywords: Cost vs Benefits; Organizational Culture; Problems and Challenges; Diversity
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      DeLong, Thomas J., and Michael Brookshire. "A Framework for Pursuing Diversity in the Workplace." Harvard Business School Background Note 407-029, August 2006. (Revised November 2007.)
      • August 2006
      • Case

      Dreyer's Slow Churned(TM) Ice Cream

      By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
      Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
      Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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      Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
      • August 2006
      • Article

      Investor Sentiment and the Cross Section of Stock Returns

      By: Malcolm Baker and Jeffrey Wurgler
      We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
      Keywords: Behavioral Finance; Stocks; Investment Return; Forecasting and Prediction; Motivation and Incentives; Risk and Uncertainty; Volatility
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment and the Cross Section of Stock Returns." Journal of Finance 61, no. 4 (August 2006): 1645–1680.
      • July 2006
      • Case

      Citigroup: Euro Zone Bond Trading (A)

      By: Lynn S. Paine, Christopher Bruner and Aldo Sesia
      Describes the development and execution of a bond trading strategy by a London-based team of Citigroup eurozone bond traders. The trades, which involved two of Europe's leading electronic trading platforms, gave rise to a European-wide controversy over the traders'... View Details
      Keywords: Debt Securities; Financial Markets; Bonds; Ethics; Values and Beliefs; Decision Making; Lawfulness; Business Strategy; Banking Industry; Financial Services Industry; Europe
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      Paine, Lynn S., Christopher Bruner, and Aldo Sesia. "Citigroup: Euro Zone Bond Trading (A)." Harvard Business School Case 307-004, July 2006.
      • 2006
      • Chapter

      A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour

      By: M. A. Neale, A. E. Tenbrunsel, T. Galvin and M. H. Bazerman
      Keywords: Decision Making; Perspective; Behavior; Cognition and Thinking; Organizations; Mathematical Methods
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      Neale, M. A., A. E. Tenbrunsel, T. Galvin, and M. H. Bazerman. "A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour." In The SAGE Handbook of Organization Studies. 2nd ed. Edited by Stewart R. Clegg, Cynthia Hardy, Thomas Lawrence, and Walter Nord. Sage Publications, 2006.
      • June 2006 (Revised January 2007)
      • Case

      Dana Hall: Funding a Mission (A)

      By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter
      Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details
      Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England
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      McFarlan, F. Warren, Herman B. Leonard, and Melissa Tritter. "Dana Hall: Funding a Mission (A)." Harvard Business School Case 306-090, June 2006. (Revised January 2007.)
      • 2006
      • Chapter

      Economics Wins, Psychology Loses, and Society Pays

      By: Max H. Bazerman and Deepak Malhotra
      Keywords: Economics; Social Psychology; Society; Cost vs Benefits
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      Bazerman, Max H., and Deepak Malhotra. "Economics Wins, Psychology Loses, and Society Pays." In Social Psychology and Economics, edited by David de Cremer, J. Keith Murnighan, and Marcel Zeelenberg, 263–280. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
      • May 2006
      • Case

      Nokia in 2003

      By: Paul M. Healy
      Examines the challenges facing a money manager who owns stock in Nokia, the leading wireless handset provider. Two analysts covering the stock make very different predictions about the economies of the industry, Nokia's future performance, and stock recommendations.... View Details
      Keywords: Financial Reporting; Forecasting and Prediction; Performance Effectiveness; Performance Evaluation; Problems and Challenges; Electronics Industry
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      Healy, Paul M. "Nokia in 2003." Harvard Business School Case 106-067, May 2006.
      • May 2006 (Revised June 2006)
      • Case

      Codon Devices

      By: Joseph B. Lassiter III and David Kiron
      In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details
      Keywords: Strategic Planning; Venture Capital; Intellectual Property; Governing and Advisory Boards; Genetics; Competitive Advantage; Science-Based Business; Business Startups; Growth and Development Strategy; Biotechnology Industry; Cambridge
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      Lassiter, Joseph B., III, and David Kiron. "Codon Devices." Harvard Business School Case 806-198, May 2006. (Revised June 2006.)
      • May 2006
      • Case

      Esterline Technologies: Lean Manufacturing

      By: Richard L. Nolan, Karen A. Brown and Subodha Kumar
      Raises the issue of the appropriate role of IT in lean manufacturing. Most large manufacturing companies have implemented ERP IT systems to support lean manufacturing practices. The Kerry plant of Esterline Technologies attempted an ERP implementation and then... View Details
      Keywords: Decisions; Technological Innovation; Management Analysis, Tools, and Techniques; Management Systems; Production; Information Technology; Technology Adoption; Manufacturing Industry
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      Nolan, Richard L., Karen A. Brown, and Subodha Kumar. "Esterline Technologies: Lean Manufacturing." Harvard Business School Case 906-417, May 2006.
      • May 2006 (Revised October 2007)
      • Case

      EU Verdict Against Microsoft

      By: David B. Yoffie and Michael Slind
      In 2004, following an investigation that began in 1998, the European Commission (EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows... View Details
      Keywords: Judgments; Governance Compliance; Lawsuits and Litigation; Monopoly; Business and Government Relations; Competitive Strategy; Software; European Union; United States
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      Yoffie, David B., and Michael Slind. "EU Verdict Against Microsoft." Harvard Business School Case 706-503, May 2006. (Revised October 2007.)
      • May 2006 (Revised June 2006)
      • Case

      Icebreaker: The China Entry Decision

      By: Joseph B. Lassiter III and Dan Heath
      Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details
      Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe
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      Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The China Entry Decision." Harvard Business School Case 806-195, May 2006. (Revised June 2006.)
      • May – June 2006
      • Article

      Choose the Right Measures, Drive the Right Strategy

      By: Dennis Campbell
      Metrics overload is a common problem that can have serious consequences: Specifically, it can make it difficult for employees to see what actions they should take to execute strategic objectives. Having too many metrics dilutes the focus and invariably means many are... View Details
      Keywords: Measurement and Metrics; Strategy; Employees; Customer Satisfaction
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      Campbell, Dennis. "Choose the Right Measures, Drive the Right Strategy." Balanced Scorecard Report (May–June 2006).
      • May 2006
      • Article

      Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

      By: Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte Mason
      Keywords: Measurement and Metrics; Forecasting and Prediction; Customers
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      Neslin, Scott, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte Mason. "Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models." Journal of Marketing Research (JMR) 43, no. 2 (May 2006): 204–211.
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