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(2,884)
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- Faculty Publications (1,424)
Show Results For
- All HBS Web
(2,884)
- News (476)
- Research (2,210)
- Events (43)
- Multimedia (14)
- Faculty Publications (1,424)
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- 17 Sep 2013
- First Look
First Look: September 17
impact people's feelings about their decisions. We compare post-choice satisfaction from choices made by mind wandering to reason based choices and randomly assigned outcomes. Participants chose a poster by mind wandering or deliberating-or were randomly assigned a... View Details
Keywords: Sean Silverthorne
- February 2024
- Teaching Note
Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)
By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the marketing industry goes far beyond the simple mantra of "follow the eyeballs" to different screens. Gartner analyst Laura... View Details
- Web
Changing the World: Life Choices of Influential Leaders - Course Catalog
we will analyze case-length biographies to understand the choices these high-impact individuals faced in their lives and the paths they followed. Our aim will be to develop principles and frameworks to explain and predict their success.... View Details
- 01 Jun 2017
- News
A Finger on the Pulse of the Financial System
What if it were possible to accurately predict and maybe even prevent the next global financial crisis? Harvard’s Behavioral Finance and Financial Stability (BFFS) Project, conceived at HBS and launched in July 2016, aims to do just that.... View Details
- 01 Dec 2004
- News
Boom Times Ahead
productivity cycles drive economic booms that are further powered by the explosion of new technologies,” explained the Sacramento Bee (October 5, 2004). People get excited when Dent gets bullish, because he’s been right on the money before — one of his earlier books... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
“waver” over time in the relative weight they put on them. The model predicts that good news about fundamentals can trigger large price bubbles. We analyze the patterns of cash-flow news that generate the largest bubbles, the reasons why... View Details
Keywords: Sean Silverthorne
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
businesses." The predominant view was that the practice at present has many limitations. Ann Romaine-Adelstein commented, "I doubt we can predict with validity from a scan yet who will work hard, be innovative or exercise great... View Details
Keywords: by James Heskett
- 22 Mar 2011
- First Look
First Look: March 22
both requires and depletes self-control resources (Study 4). Taken together, our findings help to explain how otherwise ethical individuals predictably engage in unethical behavior. Download the paper:... View Details
Keywords: Sean Silverthorne
- 10 Oct 2024
- Blog Post
High-Tech Greenhouse Innovations in The Netherlands
crossings every year and focuses on finding beneficial traits such as improved flavor, longer shelf life, and pest and drought resistance. Traditionally, this has been a highly labor-intensive R&D process, but Tomato Vision has recently begun employing the use of... View Details
- 01 Dec 2020
- News
Up Your Time Affluence
wealth weakly predicts happiness. “It’s okay to be money-focused,” says Whillans. “But beyond a certain point, the amount of money you have has little bearing on happiness levels.” Finding quality time in an already hectic schedule can... View Details
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- January 2011
- Case
The Risk-Reward Framework at Morgan Stanley Research
By: Suraj Srinivasan and David Lane
The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the... View Details
Keywords: Financial Statements; Forecasting and Prediction; Equity; Framework; Management Analysis, Tools, and Techniques; Risk Management; Business Processes; Research; Valuation
Srinivasan, Suraj, and David Lane. "The Risk-Reward Framework at Morgan Stanley Research." Harvard Business School Case 111-011, January 2011.
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- June 2001 (Revised July 2001)
- Case
Amazon.com in the Year 2000
By: Krishna G. Palepu and Jeremy Cott
An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details
Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry
Palepu, Krishna G., and Jeremy Cott. "Amazon.com in the Year 2000." Harvard Business School Case 101-045, June 2001. (Revised July 2001.)
- 11 Nov 2014
- First Look
First Look: November 11
firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these results in a simple model that predicts when information... View Details
Keywords: Sean Silverthorne
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
satisfy the new revenue expectations, and it was unclear whether the development hurdles could be overcome within the launch schedule. As a result, HP chose to target its small disk at the PDA and ultrathin laptop market rather than to video game manufacturers. At that... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 01 Sep 2012
- News
The School of Life
about 25 percent turned out to be mistakes. In other words, a typical manager gets it wrong a lot. So if a “right stuff” screen doesn’t predict future success, what does? I spent a lot of time searching. It wasn’t until I came across work... View Details