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Show Results For
- All HBS Web
(7,508)
- People (37)
- News (1,717)
- Research (4,617)
- Events (43)
- Multimedia (59)
- Faculty Publications (3,034)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- Web
Biography - Institute For Strategy And Competitiveness
strategic positioning has informed much of his other research. Dr. Porter next turned to economic development and competitiveness, where his work focused on the microeconomic underpinnings of national and regional economic development.... View Details
- 01 Dec 2023
- News
Thinking Ahead
consistently positive or improve over time, are punctuated by a moment of joy, and end with a “bang” of delight (think Disney’s end-of-day fireworks display). The findings, while obvious, aren’t acted upon so easily. Getting a view into... View Details
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
Ghosh, a senior lecturer at Harvard Business School who has held top executive positions at some eight technology-based start-ups. If failure refers to failing to see the projected return on investment, then the failure rate is 70 to 80... View Details
Keywords: by Carmen Nobel
- Web
Policies, Rules & Guidelines | About
During Course Activities The purpose of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media)... View Details
- Web
The New CEO Workshop - Institute For Strategy And Competitiveness
Strategy “Strategic positionings are often not obvious, and finding them requires creativity and insight.” ‒ Michael Porter, “What is Strategy?” More about Michael Porter & Strategy View Details
- Web
ハーバード - Global
matrix organization in which product divisions did not necessarily have full authority for all their activities; corporate functions were learning how to establish their global roles; and regional companies still drove local sales. And personnel issues remained a... View Details
- 01 Dec 2023
- News
Turning Point: Where Credit Is Due
Nagi Otgonshar (MBA 2015) (Illustration by Gisela Goppel) Nagi Otgonshar (MBA 2015) (Illustration by Gisela Goppel) Earning a full scholarship has always been the only realistic ticket to a superior education for me. It was this golden opportunity that allowed me to... View Details
- Web
Our Mission | About
ways of making a positive difference: as an investor, as a general manager, as an entrepreneur, as an active citizen of your community. Indeed, what distinguishes Harvard Business School is that our graduates provide leadership in all... View Details
- September 2024
- Case
Barbie: Reviving a Cultural Icon at Mattel (Abridged)
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details
Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024.
- 2020
- Article
Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data
By: Maryam Ghasemaghaei and Goran Calic
In this study, we explore the impacts of big data’s main characteristics (i.e., volume, variety, and velocity) on innovation performance (i.e., innovation efficacy and efficiency), which eventually impacts firm performance (i.e., customer perspective, financial... View Details
Ghasemaghaei, Maryam, and Goran Calic. "Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data." Journal of Business Research 108 (2020): 147–162.
- July 2024 (Revised May 2025)
- Teaching Note
Leading Culture Change at Microsoft Western Europe
By: Amy C. Edmondson and Catherine Huang
This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
- August 2021
- Article
(Un)sustainability and Organization Studies: Towards a Radical Engagement
By: Seray Ergane, Subhabrata Bobby Banerjee and Andrew J. Hoffman
In this essay, we trace the evolution of the field of sustainability in management and organization studies and narrate its epistemological twists and turns. Concerned by the current trajectory that tends to diminish a focus on political concerns, we propose a new... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Perspective; Organizational Change and Adaptation
Ergane, Seray, Subhabrata Bobby Banerjee, and Andrew J. Hoffman. "(Un)sustainability and Organization Studies: Towards a Radical Engagement." Organization Studies 42, no. 8 (August 2021): 1319–1335.
- 2024
- Working Paper
The Impact of Culture Consistency on Subunit Outcomes
By: Jasmijn Bol, Robert Grasser, Serena Loftus and Tatiana Sandino
We examine the association between subunit culture consistency—defined as the congruence between the organizational values espoused by top management and those perceived and practiced by subunit employees—and subunit outcomes. Using data from 235 subunits of a... View Details
Bol, Jasmijn, Robert Grasser, Serena Loftus, and Tatiana Sandino. "The Impact of Culture Consistency on Subunit Outcomes." Working Paper, December 2024.
- January 2022
- Case
Tomorrow.io Goes to Space
By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
Krieger, Joshua Lev, Abhishek Nagaraj, and James Barnett. "Tomorrow.io Goes to Space." Harvard Business School Case 822-005, January 2022.
- September 2019
- Teaching Note
Gun Safety in America: Three Leaders Propose Innovative Solutions
By: Rosabeth Moss Kanter and Joseph Paul
This is a teaching note to the original case: Gun violence was a significant problem in America. Three Harvard Advanced Leadership Initiative Fellows Christy Wood, Russell Sternlicht, and Gareth Glaser each decided to do something about gun safety. They each used... View Details
Keywords: Gun Violence; Guns; Advanced Leadership; Advanced Leadership Initiative; Innovation; Innovation & Entrepreneurship; Social Change; Social Responsibility; Leadership; Change Management; Experience and Expertise; Social Entrepreneurship; Values and Beliefs; Policy; Governing Rules, Regulations, and Reforms; Leading Change; Non-Governmental Organizations; Social Issues; Corporate Social Responsibility and Impact; United States
- October 2016 (Revised April 2018)
- Case
JCPenney: Back in Business
By: Elie Ofek, K. Shelette Stewart and Christine Snively
In 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives—a focus on omnichannel, private label goods, and increasing revenue per... View Details
Keywords: Retail; Customer Management; Omnichannel; Turnarounds; Private Label; Promotions; Marketing Strategy; Brands and Branding; Customer Relationship Management; Goals and Objectives; Competition; Retail Industry; United States
Ofek, Elie, K. Shelette Stewart, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Case 517-037, October 2016. (Revised April 2018.)
- October 2015 (Revised September 2016)
- Case
Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company
By: Benjamin C. Esty and Nancy Hua Dai
Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's... View Details
Keywords: Mergers & Acquisitions; Regulation; Cross-border Investment; Brand Names; State-owned Enterprise (SOE); Appliances; White Goods; Consumer Durables; Negotiation; Valuation; Mergers and Acquisitions; State Ownership; Foreign Direct Investment; Brands and Branding; Consumer Products Industry; China
Esty, Benjamin C., and Nancy Hua Dai. "Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company." Harvard Business School Case 216-019, October 2015. (Revised September 2016.)
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- January 2010
- Case
Opportunities in Business and Life after Virgin Money: Asheesh Advani
Asheesh Advani is in an enviable position for a successful entrepreneur: he has sold his business and is trying to decide what to do with the next phase of his life. For the first two years after selling CircleLending—a pioneer in the person-to-person lending field—to... View Details
Chakravorti, Bhaskar, and Shirley Spence. "Opportunities in Business and Life after Virgin Money: Asheesh Advani." Harvard Business School Case 810-072, January 2010.