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Show Results For
- All HBS Web
(3,272)
- People (8)
- News (583)
- Research (2,258)
- Events (20)
- Multimedia (18)
- Faculty Publications (1,394)
- 2013
- Chapter
The Design of Online Advertising Markets
By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
- October 2005 (Revised December 2006)
- Case
Magazine Luiza: Building a Retail Model of "Courting the Poor"
By: Frances X. Frei and Ricardo Reisen de Pinho
Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details
Keywords: Motivation and Incentives; Information Technology; Income; Innovation and Management; Success; Customer Focus and Relationships; Credit; Retail Industry; Brazil
Frei, Frances X., and Ricardo Reisen de Pinho. Magazine Luiza: Building a Retail Model of "Courting the Poor". Harvard Business School Case 606-048, October 2005. (Revised December 2006.)
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting (Working Paper) A working paper made the Top 10! For decades, goal setting has been promoted as a halcyon pill for improving employee motivation and performance... View Details
Keywords: by Staff
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
for recalled products. Given the inconvenience caused to consumers and the need to motivate them to return the affected products, this offer may not be sufficient. The success of the recall will be determined by the percentage of affected... View Details
- Profile
Raghu Yarlagadda
marketing advice – everything you need to succeed.” Among the resources –other talented and motivated students. With sectionmate Andrew Schwaitzberg, Raghu is developing another entrepreneurial venture involving LED technology. In their... View Details
- Blog
Inside the Learning: The Impact of a Personal Case
the need to take advantage of one or more new strategic opportunities). In this part of the process, executives crystallize their motivation for closing this gap and define how doing so will impact them and their organization. Once a... View Details
- 01 Jun 1999
- News
Moir Donelson
in Technology and Operations Management, to cochair the School's Honor Committee, and to work with the Admissions Office to help attract a more diverse pool of applicants to the MBA Program. Donelson attributes much of his motivation to... View Details
Keywords: Susan Young
- 01 Jun 1999
- News
Sheila Lirio Marcelo
grueling to most people, for Lirio Marcelo it has been more or less the happy norm since she matriculated atHLS in 1995. "The busier I am, the more motivated I get," explains the active dynamo, whose interest in business prompted her to... View Details
Keywords: Marguerite Rigoglioso
- 28 Jun 2010
- HBS Case
Cincinnati Children’s Hospital Medical Center
percentile. "A key takeaway for students is the power of transparency as a mechanism for change," says Tucker. "Another is the motivational value of benchmarking themselves to an internal standard of zero accidents instead... View Details
- Profile
Mallika Ahluwalia
At Princeton, Mallika Ahluwalia realized she wanted a career in international development. "Having an impact on communities and the world motivates me to go to work every day," she says. After a one-year stint at Catalyst... View Details
- Profile
Elsa Sze
“But I also see that the business community has so much potential to do good while achieving business objectives.” With a will to reconcile business and government, and profit motives with social ones, Elsa is pursuing the joint MBA/MPP... View Details
- 02 Dec 2019
- News
A Long-Standing Commitment to Global Understanding
motivated him and his wife Patricia to make an ongoing investment in HBS’s global efforts through their support of the HBS Fund, the School’s research outposts, and an endowed fellowship for international students. The Value of Being... View Details
- 01 Oct 1999
- News
Finance Conference Explores Research Methodologies
Froot used a careful examination of a single transaction in the emerging market for catastrophic risk bonds to motivate a search for explanations for anomalies in the pricing and structure of this market. Another highlight of the... View Details
- 01 Jun 2006
- News
CEO Compensation Troubles
motivated is real and has an office right down the hall from the boardroom. Not surprisingly then, the upward pressure wins out. If there were a silver bullet to relieve these pressures, they would not be so persistent. There are,... View Details
- Portrait Project
Lily Hayes Kaufman
intimidated. Rather, I was motivated by the surprise I elicited as a young woman joining the gym. I felt driven to prove my agility, energy, and determination. Like choosing boxing over varsity sports, my path through life may not always... View Details
- Profile
Richard Lou
he is, "experiencing everything I expected — and then some. I expected diversity and immense learning, but never expected the emotional attachment I have to cases. Being in the shoes of the protagonist and forced to make decisions makes me more engaged and gives... View Details
- 30 Oct 2006
- First Look
First Look: October 31, 2006
Entrepreneur's Dilemma Author:Noam Wasserman Periodical:The Academy of Management Best Paper Proceedings (August 2006) Abstract The two major motivations to start a new venture are the profit motive and the... View Details
Keywords: Sean Silverthorne
- 11 Jan 2008
- Working Paper Summaries
See No Evil: When We Overlook Other People’s Unethical Behavior
- Article
Enfranchisement of Service Workers
By: Leonard A. Schlesinger and James Heskett
Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details
Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States
Schlesinger, Leonard A., and James Heskett. "Enfranchisement of Service Workers." California Management Review 33, no. 4 (Summer 1991).