International Marketing - Publications - Faculty & Research

01 Dec 2004
News

Wyss Gift Supports HBS Doctoral Programs

HBS has received a $25 million gift to support doctoral programs from Hansjoerg Wyss (MBA ’65), an entrepreneur who built Synthes, Inc., into a leading international medical-device company specializing in orthopedic instruments and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

18 Apr 2017
First Look

First Look at New Ideas, April 18

estimated at $500 million over three years. Tyco International was all that remained of what 15 years earlier, in 2001, had been a $36.4 billion conglomerate with a market capitalization of $120 billion. It... View Details

Keywords: by Sean Silverthorne

02 Oct 2000
Research & Ideas

The Dubious Logic of Global Megamergers

a path. Take the case of Tricon, the owner-franchiser of the KFC, Pizza Hut, and Taco Bell fast-food chains. Tricon's international strategy explicitly targets markets in which McDonald's has already... View Details

Keywords: by Pankaj Ghemawat & Fariborz Ghadar

Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

later you have to generate sufficient profit to support market expectations. The problem is, if top management pushes too hard for profit and doesn't have the right controls in place, employees may start to do dumb things like misstating... View Details

Keywords: Re: Robert Simons

11 Jan 2019
Blog Post

The ABCs of Recruiting at HBS

over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork, international business, leadership, and market... View Details

01 Dec 2008
News

Back to the Future

Future has three major premises: The 1970s oil shocks were not anomalies but part of a major transition for energy users and producers; the “externalities” of energy use (its environmental, social, and geopolitical costs) had to be factored in to energy policy; and a... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details

Keywords: Martha Lagace

01 Feb 1999
News

New Releases

edition of Managing Across Borders: The Transnational Solution. This highly acclaimed, landmark work introduced a framework that would help companies achieve global-scale efficiency, respond flexibly to national market differences, and... View Details

Keywords: Nancy O. Perry

22 Jun 2023
News

Book Smart

but also to develop reading, language, and comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access those books—is then shared with its partner organizations and publishers, to tap into and strengthen new... View Details

Web

Student Association | MBA

Representatives, Career Representatives, Technology Representatives, Community Values Representatives, etc.). Executive Committee The Executive Committee consists of the two Co-Presidents and Chief Financial Officer of SA, the Chief Operating Officer, the Chief View Details

01 Jun 1997
News

Short Takes

A summary of selected new research by HBS faculty. Diversification Best Bet in Emerging Markets In today's era of global competitiveness, companies in the industrialized world have slimmed down their operations in order to focus on doing... View Details

Keywords: Judith A. Ross

Profile

Tuce Zengin Van den Eynde

item menu that would help facilitate rapid growth through a drive-in retail model. FIELD 3, Tuce observes, “pushes you to see how entrepreneurs work. It gives you a sense of what it would be like to build a business from scratch and teaches you how to test ideas, talk... View Details

Profile

Rebecca Greenbaum

marketing or finance, the case method challenges me to speak up; it forces me to be a contributing member of the class." The HBS experience also expands her horizons. "I grew up in a homogenous environment," says Rebecca.... View Details

Keywords: Financial Services

01 Jun 2009
News

Consumption Is America’s Competitive Advantage

In the saber-rattling and highly influential 2007 report Rising Above the Gathering Storm, the National Academies warned that America’s technology and scientific leadership was being surpassed by a number of Asian countries, threatening both our dominant position in... View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

Student-Profile

Rohan Kekre

stabilization more generally. After two years, I decided that graduate school would be the best place to engage with these questions at a deeper level, and was fortunate to be admitted to the Business Economics program at HBS. Research Interests My research interests... View Details

01 Dec 2015
News

Truth in Lending

30-minute credit test is based on research in psychometrics conducted at Harvard’s Center for International Development to help lenders understand both the skills and the personality of loan applicants. The questions on the test seek not... View Details

Keywords: April White

21 Sep 2016
News

Leadership in Motion

For self-described compulsive worker Jane Veron (MBA 1991), the decision to step away from her marketing role at American Express some 18 years ago reflected the desire to put down roots with her husband and young daughters in Scarsdale,... View Details

Profile

Creighton Taylor

me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details

20 Nov 2007
First Look

First Look: November 20, 2007

ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets... View Details