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      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • October 2001 (Revised November 2002)
      • Case

      Herman Miller (A): Innovation by Design

      By: Sandra J. Sucher and Stacy McManus
      Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as... View Details
      Keywords: Innovation and Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values and Beliefs; Consumer Products Industry; Consumer Products Industry
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      Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
      • October 2001 (Revised March 2002)
      • Background Note

      Implicit Predictors of Consumer Behavior

      By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
      An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
      Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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      Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
      • October 2001
      • Exercise

      Liability Problems

      By: Robert S. Kaplan
      This case provides three examples of the recognition and measurement of liabilities. The first focuses on recognizing when employees have rendered services for which future period benefits have been earned, that is, whether unused vacation, sick, and personal days at... View Details
      Keywords: Cash; Annuities; Interest Rates; Compensation and Benefits; Employees; Wages; Problems and Challenges; Value
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      Kaplan, Robert S. "Liability Problems." Harvard Business School Exercise 102-035, October 2001.
      • September 2001 (Revised January 2002)
      • Case

      The American Medical Association-Sunbeam Deal (C): Denouement

      By: Ashish Nanda and Kimberly A. Haddad
      On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
      Keywords: Medical Services; Appliances; Lawsuit; Litigation; Professionalism; Contracts; Corporate Accountability; Organizations; Lawsuits and Litigation; Consumer Products Industry; Consumer Products Industry; United States
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      Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (C): Denouement." Harvard Business School Case 802-091, September 2001. (Revised January 2002.)
      • September 2001
      • Background Note

      Financial Reporting Environment, The

      By: Paul M. Healy, Amy P. Hutton, Robert S. Kaplan and Krishna G. Palepu
      Provides a framework for understanding the role of financial reporting and various intermediaries as mechanisms for reducing both adverse selection and moral hazard problems in capital markets. Financial reports reduce adverse selection by providing basic information... View Details
      Keywords: Financial Reporting; Financial Statements; Capital Markets; Venture Capital; Corporate Disclosure; Conflict of Interests
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      Healy, Paul M., Amy P. Hutton, Robert S. Kaplan, and Krishna G. Palepu. "Financial Reporting Environment, The." Harvard Business School Background Note 102-029, September 2001.
      • August 2001 (Revised November 2001)
      • Case

      Vicinity Corporation: Turning Web Traffic into Store Traffic

      By: Frances X. Frei, David Margalit and Amanda Yelsh
      Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details
      Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology
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      Frei, Frances X., David Margalit, and Amanda Yelsh. "Vicinity Corporation: Turning Web Traffic into Store Traffic." Harvard Business School Case 602-031, August 2001. (Revised November 2001.)
      • August 2001 (Revised August 2012)
      • Case

      BestDoctors, Inc.

      By: Regina E. Herzlinger and Seth Bokser
      Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
      Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry
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      Herzlinger, Regina E., and Seth Bokser. "BestDoctors, Inc." Harvard Business School Case 302-018, August 2001. (Revised August 2012.)
      • August 2001 (Revised February 2020)
      • Case

      Consumer-Driven Health Care: Medtronic's Health Insurance Options

      By: Regina E. Herzlinger, John Hurwitch and Seth Bokser
      Describes the variety of health insurance plans that this medical device company offers, including a high-deductible, consumer-driven health plan with a health reimbursement account that also enables health care providers to quote their own prices. Asks students to... View Details
      Keywords: Health Care and Treatment; Insurance; Decision Choices and Conditions; Compensation and Benefits; Demand and Consumers
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      Herzlinger, Regina E., John Hurwitch, and Seth Bokser. "Consumer-Driven Health Care: Medtronic's Health Insurance Options." Harvard Business School Case 302-006, August 2001. (Revised February 2020.)
      • August 2001 (Revised September 2002)
      • Case

      Sony PlayStation2 (A)

      By: Rohit Deshpande and Seth Schulman
      In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details
      Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States
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      Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)
      • July 2001
      • Background Note

      Ethics in Venture Capital

      By: Ashish Nanda
      Discusses potential conflicts of interest that venture capitalists face in dealing with entrepreneurs. Critiques arguments that such conflicts are easily managed and unproblematic. Suggests four ways to address potential conflicts. View Details
      Keywords: Conflict of Interests; Venture Capital; Ethics
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      Nanda, Ashish. "Ethics in Venture Capital." Harvard Business School Background Note 902-028, July 2001.
      • June 2001
      • Supplement

      GE's Early Dispute Resolution Initiative (B)

      By: Michael A. Wheeler and Gillian Morris
      Early Dispute Resolution (EDR) has proved successful at GE. Yet, when Michael McIlwrath, new counsel at an Italian subsidiary, attempted to translate it to his company, problems arose. He had to gain internal acceptance, and explain the concept of early mediation to a... View Details
      Keywords: Business Subsidiaries; Globalization; Lawsuits and Litigation; Organizational Culture; Performance Effectiveness; Problems and Challenges; Conflict of Interests; Complexity; Italy; New York (state, US)
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      Wheeler, Michael A., and Gillian Morris. "GE's Early Dispute Resolution Initiative (B)." Harvard Business School Supplement 801-453, June 2001.
      • June 2001 (Revised November 2001)
      • Case

      Plum Creek Timber (B)

      By: Max H. Bazerman, Jack Troast, Hannah Bowles and Nicole Nasser
      Plum Creek Timber Co. decides to go ahead with negotiations for a Habitat Conservation Plan (HCP) on its Pacific Northwest properties. HCP represents a new form of public-private-sector collaboration and innovation to improve upon command-and-control environmental... View Details
      Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States
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      Bazerman, Max H., Jack Troast, Hannah Bowles, and Nicole Nasser. "Plum Creek Timber (B)." Harvard Business School Case 801-399, June 2001. (Revised November 2001.)
      • June 2001
      • Book Review

      Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke

      By: Nancy F. Koehn
      Keywords: Consumer Products Industry; United States
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      Koehn, Nancy F. "Review of Tupperware: The Promise of Plastic in 1950s America, by Alison J. Clarke." Journal of American History 88, no. 1 (June 2001): 273.
      • May 2001
      • Case

      Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)

      By: David A. Moss
      Examines the extended conflict between free traders and protectionists in 19th century Britain. It culminates with Prime Minister Sir Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details
      Keywords: Plant-Based Agribusiness; Change Management; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Market Entry and Exit; Conflict of Interests; Competitive Advantage; Agriculture and Agribusiness Industry; Great Britain
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      Moss, David A. "Free Trade vs. Protectionism: The Great Corn-Laws Debate (Abridged)." Harvard Business School Case 701-140, May 2001.
      • Article

      Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

      By: Sonya Grier and Rohit Deshpandé
      Keywords: Society; Customers; Groups and Teams; Identity; Advertising; Status and Position
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      Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, no. 2 (May 2001): 216–224.
      • May 2001
      • Article

      The Open Source Movement: Key Research Questions

      By: Josh Lerner and Jean Tirole
      The paper analyzes the incentives of individual programmers and of commercial companies to participate in open source projects. While these incentives are in our opinion well accounted for by the economic paradigm, much empirical and theoretical work is still needed to... View Details
      Keywords: Motivation and Incentives; Open Source Distribution
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      Lerner, Josh, and Jean Tirole. "The Open Source Movement: Key Research Questions." Special Issue on Papers and Proceedings of the 15th Congress of the European Economic Association European Economic Review 45, nos. 4-6 (May 2001): 819–826.
      • April 2001 (Revised September 2001)
      • Case

      Merloni Elettrodomestici: Building for a New Century

      By: Joseph L. Bower
      In 2001 a young new CEO has to develop a strategy to move his company beyond the hyper-competitive conditions of Western Europe. A major acquisition in Russia and a new Web-based service business provide interesting new directions. This case traces the development of... View Details
      Keywords: Acquisition; Corporate Entrepreneurship; Multinational Firms and Management; Growth and Development Strategy; Organizational Structure; Business Strategy; Web; Russia
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      Bower, Joseph L. "Merloni Elettrodomestici: Building for a New Century." Harvard Business School Case 301-112, April 2001. (Revised September 2001.)
      • March 2001
      • Case

      FIRST: For Inspiration and Recognition of Science and Technology

      By: William A. Sahlman
      Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details
      Keywords: Middle School Education; Finance; Nonprofit Organizations; Cognition and Thinking; Strategy; Technology
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      Sahlman, William A. "FIRST: For Inspiration and Recognition of Science and Technology." Harvard Business School Case 801-380, March 2001.
      • March 2001 (Revised February 2009)
      • Case

      HDFC (A)

      By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
      The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new... View Details
      Keywords: Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India
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      Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)
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