History Of The Book - Publications - Faculty & Research

September 2018
Case

Verisk: Trailblazing in the Big Data Jungle

By: Andrew Wasynczuk, Francesca Gino and Karim Sameh

This case revolves around Verisk Analytics' initiatives to drive innovation throughout the firm's many business verticals. Verisk, originally named ISO, started life as an insurance rating agency in the early 1970s, acting as an intermediary between insurance companies... View Details

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November 2006 (Revised February 2007)
Case

Microsoft Xbox: Changing the Game?

By: Andrei Hagiu

In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details

Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas

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April 2, 2013
Article

Has the Glass Ceiling Been Shattered for Women Leading Major Companies?

By: Regina E. Herzlinger

With all the talk recently about the need for women to "lean in," the phrase that has gained instant currency with the publication of Sheryl Sandberg's book about how women should act more aggressively in pursuing their careers, it is worth asking: Has the glass... View Details

Keywords: Women And Leadership; Women; Glass Ceiling; Leadership; Personal Development and Career; Gender

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04 Apr 2011
HBS Case

Reinventing the National Geographic Society

the same question Fahey debated with his team: to whom should this person report? To Fahey himself, signaling the importance of the role? To... View Details

Keywords: by Sean Silverthorne; Publishing

27 Apr 2021
News

Glass Half-Broken: The Stalled Workplace Revolution by Colleen Ammerman and Boris Groysberg

06 May 2025
Blog Post

The Incredible Land of Ice and Fire: Exploring Iceland's Renewable Energy Model for a Changing Planet

Imagine a place where all electricity comes from clean sources, where most cars are EVs and can be charged on almost every street, where daily hot water for homes and pools is drawn from the depths of View Details

Business Insider's 50 Women Who Are Changing The World

Women are having a bigger impact on our world than ever. In the past year, Facebook COO View Details

September 2006 (Revised August 2007)
Case

The Dubai Ports World Debacle and its Aftermath

By: Julio J. Rotemberg

Describes the political ramifications in the United States of Dubai-based DP World's acquisition of London-based Peninsular and Oriental Steam Navigation Company (P&O). Because P&O operated some port terminals in the United States, DP World obtained clearance from the... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Government Legislation; National Security; Business and Government Relations; Ship Transportation; Dubai; United States

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02 Jul 2024
Book

Five Essential Elements to Build the Capital You Need to Lead

leadership lessons focused on what he calls “the five Cs”: capability, culture, communication, connection, and confidence. Each of these five Cs acts as a building block for developing and deploying leadership capital. In View Details

Keywords: by Dina Gerdeman

How the Internet Became Commercial

In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

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2022
Book

Complicit: How We Enable the Unethical and How to Stop

By: Max H. Bazerman

It is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Adam Neumann, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of... View Details

Keywords: Complicity; Enabling; Ethics; Behavior; Personal Characteristics; Society

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16 Jan 2013
Research & Ideas

The Messy Link Between Slave Owners and Modern Management

Caitlin C. Rosenthal didn't intend to write a book about slavery. She set out to tackle something much more mundane: the history of business... View Details

Keywords: by Katie Johnston

January 2009 (Revised October 2011)
Case

Barack Obama and the Bush Tax Cuts (A)

By: Matthew C. Weinzierl and Eric D. Werker

As his inauguration approached, President-elect Obama faced a financial sector meltdown, a costly bailout, and massive government deficits. With the economy in recession, interest rates near zero, and joblessness on the rise, Obama needed to decide whether, and how... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Borrowing and Debt; Financial Management; Policy; Government Administration; Taxation; United States

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March 2013 (Revised April 2014)
Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer

The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details

Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America

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2017
Working Paper

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

By: Carliss Y. Baldwin

This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the... View Details

Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Digital Platforms; Computer Industry

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TeachingInterests

Creating the Modern Financial System

By: David A. Moss

Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

May 2009 (Revised November 2010)
Case

Depreciation at Delta Air Lines: The "Fresh Start"

By: William J. Bruns Jr.

In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details

Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry

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