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  • 14 May 2013
  • First Look

First Look: May 14

benchmark setting, the marketplace mode is preferred if and only if the variance of local information exceeds the squared value of spillovers from marketing activities across products. We explore several generalizations, showing how the... View Details
Keywords: Sean Silverthorne
  • Web

Marketing Curriculum - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Marketing The objectives of this course are to demonstrate the role of marketing in the company; to View Details
  • October 2024 (Revised June 2025)
  • Case

Nvidia

By: Andy Wu and Matt Higgins
This case study examines Nvidia's strategic pivot from gaming GPUs to becoming a leader in general-purpose computing and AI. It explores how Nvidia leveraged its GPU architecture to dominate the growing fields of data center acceleration and AI training, outpacing... View Details
Keywords: Strategy; Technological Innovation; AI and Machine Learning; Product Development; Manufacturing Industry; Technology Industry; Electronics Industry; United States; China; Taiwan
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  • February 20, 2014
  • Article

How to Thrive While Leading a Family Business

By: Josh Baron and Rob Lachenauer
This article explores the differences between family business executives who thrive and those who struggle. It discusses how family business environments are inherently complex due to the intertwinement of work and life. Thriving leaders exhibit four key behaviors:... View Details
Keywords: Family and Family Relationships; Work-Life Balance; Family Ownership; Outcome or Result; Leadership Style
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  • February 23, 2022
  • Article

Can WEB3 Bring Back Competition to Digital Platforms?

By: Christian Catalini and Scott Duke Kominers
Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details
Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms
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  • November 2021 (Revised January 2022)
  • Case

KFA, Inc.: Building the Future

By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details
Keywords: Small Business; Communication Technology; Developing Countries and Economies; Growth and Development Strategy; Infrastructure; Consulting Industry; Information Technology Industry; Chicago; United States
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  • August 2017
  • Article

Teaching Versus Living: Managerial Decision Making in the Gray

By: Eugene F. Soltes
Preparing students for the consequential ethical decisions that they will face in their careers is among the most difficult tasks of management education. I describe some of these challenges based on my book Why They Do It: Inside the Mind of the White-Collar... View Details
Keywords: Ethics; Organizational Culture; Business Education
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  • October 2016 (Revised November 2016)
  • Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull
The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details
Keywords: Electronic Medical Records; Telemedicine; Hypertension; High Blood Pressure; Chronic Disease; Entrepreneurship; Health Disorders; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; New Orleans; Louisiana
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  • 29 Oct 2015
  • Other Presentation

Social Progress: The Next Development Agenda

By: Michael E. Porter and Scott Stern
How do we measure development? The Social Progress Index was launched in 2013 as a holistic approach to benchmarking countries' social performance, independent of economic measures. SPI has been widely taken up on a global basis in evaluating national performance, and... View Details
Keywords: Economic Development; Development Economics; Society; United States
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  • December 2014 (Revised January 2015)
  • Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones
The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details
Keywords: Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East
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  • July 2013 (Revised September 2013)
  • Case

New York City: Bloomberg's Strategy for Economic Development

By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo
Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep... View Details
Keywords: History; Development Economics; Industry Clusters; Policy; Government Administration; Financial Crisis; Growth and Development Strategy
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  • April 1, 2012
  • Article

The Driver in Ford's Amazing Race

By: Nancy F. Koehn
In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those... View Details
Keywords: Business History; Transformation; Manufacturing Industry; Auto Industry; United States
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  • January 2013
  • Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision-making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Technology Industry; Manufacturing Industry; Massachusetts; United States
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  • 2010
  • Working Paper

Corporate Governance and Internal Capital Markets

We exploit an exogenous shock to corporate ownership structures created by a recent tax reform in Germany to explore the link between corporate governance and internal capital markets. We find that firms with more concentrated ownership are less diversified and have... View Details
Keywords: Cost vs Benefits; Capital Markets; Corporate Governance; Taxation; Ownership; Performance Efficiency; Diversification; Germany
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  • August 2009 (Revised July 2010)
  • Case

Choosing a GAAP for Canada

By: Karthik Ramanna and Beiting Cheng
Explores Canadian regulators' decision to adopt International Financial Reporting Standards (IFRS). The Canadian decision in 2005 to adopt IFRS is particularly interesting because Canada had well-developed domestic accounting standards and because a significant... View Details
Keywords: Financial Reporting; International Accounting; Cost vs Benefits; Governing Rules, Regulations, and Reforms; Standards; Accounting Industry; Canada
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  • April 2006
  • Case

Edison Schools, Inc.: From the Candle to the Light Bulb?

Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
Keywords: Private Ownership; Public Sector; Education; Conflict and Resolution; Public Administration Industry; Education Industry; United States
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  • February 2003 (Revised February 2009)
  • Case

Yahoo!: Becoming a Competitor in the Career Listings Space (A)

By: Kathleen L. McGinn and Nicole Nasser
In late 2001, Yahoo!'s new executive leadership team faces a decision. With online advertising revenues significantly off, the company has decided to explore new strategic businesses, including online recruiting. The team must decide whether to make a bid for... View Details
Keywords: Mergers and Acquisitions; Decisions; Recruitment; Management Teams; Negotiation Deal; Employment Industry
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  • April 1990 (Revised December 1995)
  • Case

SouthPark IV

By: William J. Poorvu
A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
Keywords: Mergers and Acquisitions; Valuation; Property; Management Analysis, Tools, and Techniques; Leasing; Cash Flow; Real Estate Industry
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  • April 1990 (Revised January 1994)
  • Case

Mexico: Escaping from the Debt Crisis?

Explores how Mexico found itself in the debt crisis that exploded in 1982 and how the de la Madrid administration (1982-88) followed by the Salinas government (1988 on) devised policies by which to resolve the macroeconomic imbalances. Describes the economic and... View Details
Keywords: Financial Crisis; Macroeconomics; Mexico
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  • 31 Oct 2015
  • News

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