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- Faculty Publications (2,564)
- December 2000
- Background Note
Internet Access Providers
By: Thomas R. Eisenmann and Daniel Green
Describes the Internet access provider business model. First, it defines the model and presents different ways to categorize access providers. Second, it offers a summary of the various ways that Internet access providers create value for their customers. Next, it...
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Eisenmann, Thomas R., and Daniel Green. "Internet Access Providers." Harvard Business School Background Note 801-304, December 2000.
- December 2000
- Case
Friona Industries, L.P.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to...
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Keywords:
Customer Satisfaction;
Customer Value and Value Chain;
Food;
Management Systems;
Supply and Industry;
Performance Consistency;
Quality;
Partners and Partnerships;
Food and Beverage Industry;
Food and Beverage Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas.
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Keywords:
Communication Intention and Meaning;
Music Entertainment;
Marketing Strategy;
Consumer Behavior;
Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- November 2000 (Revised April 2004)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,...
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Keywords:
Risk and Uncertainty;
Investment;
Forecasting and Prediction;
Capital Budgeting;
Valuation;
Government and Politics;
Demand and Consumers;
Product Development;
Product Positioning;
Air Transportation Industry;
Manufacturing Industry
Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
- November 2000 (Revised May 2002)
- Case
FleetBoston Financial: Online Banking
By: Frances X. Frei and Hanna Rodriguez-Farrar
As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet...
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Keywords:
Business Model;
Borrowing and Debt;
Cost Management;
Banks and Banking;
Consumer Behavior;
Service Operations;
Competition;
Online Technology;
Banking Industry;
United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
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Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- October 2000
- Background Note
Creating Value
By: Rohit Deshpande
Creating value involves understanding consumers/customers and bringing this knowledge into the organization. Market-driven and market-driving strategies are contrasted in the context of new product development.
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Keywords:
Knowledge Use and Leverage;
Marketing Strategy;
Consumer Behavior;
Product Development;
Value Creation
Deshpande, Rohit. "Creating Value." Harvard Business School Background Note 501-039, October 2000.
- autumn 2000
- Article
eBay, Inc.
By: Stephen P. Bradley and Kelley Porter
Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Journal of Interactive Marketing 14, no. 4 (autumn 2000). (Reprint of Harvard Business Case No. 700-007.)
- September 2000
- Background Note
Professional Services Module Six: Succeeding in PSFs
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
Emphasizes the skills and values that we believe successful professionals possess: change management and leadership skills, a proactive career management approach, effective processes of giving and receiving feedback, a clear ethical perspective, balance between...
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DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Six: Succeeding in PSFs." Harvard Business School Background Note 801-012, September 2000.
- September 2000 (Revised March 2001)
- Teaching Note
House of Tata, 1995: The Next Generation (A) TN
By: Tarun Khanna, Krishna G. Palepu and Catherine M. Conneely
Teaching Note for (9-798-037).
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- August 2000 (Revised February 2001)
- Background Note
Expense Recognition
By: Paul M. Healy and Preeti Choudhary
Recording expenses is not often clear-cut and can require considerable management judgment. This case discusses expense recognition in straightforward situations and then considers expense transactions that may be more complex to record. It uses examples that include...
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Healy, Paul M., and Preeti Choudhary. "Expense Recognition." Harvard Business School Background Note 101-015, August 2000. (Revised February 2001.)
- July 2000 (Revised July 2001)
- Case
Sycamore Networks
By: Joseph B. Lassiter III and Daniel J. Green
Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which...
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Keywords:
Applied Optics;
Entrepreneurship;
Sales;
Business Strategy;
Initial Public Offering;
Retention;
Employees;
Communication Technology;
Technological Innovation;
Communications Industry;
Telecommunications Industry
Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
- June 2000
- Case
Rebirth of the Swiss Watch Industry, 1980-1992 (A)
By: Michael L. Tushman and Daniel Radov
The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help...
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Keywords:
Information Technology;
Product Development;
Organizational Structure;
Change Management;
Alignment;
Product Positioning;
Brands and Branding;
Management Teams;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Switzerland
Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
- June 2000 (Revised March 2002)
- Teaching Note
Iridium LLC TN
By: Benjamin C. Esty
Teaching Note for (9-200-039).
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- May 2000
- Exercise
Tyrell Web Developers Inc. (B)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description...
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MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.
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Keywords:
Digital Marketing;
Decision Choices and Conditions;
Resource Allocation;
Marketing Strategy;
Internet and the Web
Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices...
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Keywords:
Business Model;
Strategy;
Disruptive Innovation;
Internet and the Web;
Entrepreneurship;
Retail Industry
Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)