Publications

April 2006
Module Note

Asset Allocation: A Half-Course Module Note

By: Luis M. Viceira

Provides an overview of the main ideas and structure of a 15-session module on long-term asset allocation designed for MBA graduate students and investment professionals. This module is taught as part of a full-length, 30-session elective class on investment management... View Details

Keywords: Asset Management; Investment; Decisions; Management; Management Analysis, Tools, and Techniques; Teaching; Theory

May 2020
Teaching Note

Big Boom Beverages: Fight or Flight? (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

Article

Pitfall or Scaffolding? Starting-point Pull in Configuration Decision Making

By: Eliran Halali, Yoella Bereby-Meyer and David Leiser

In configuration problems, such as the construction of a weekly study schedule, decision makers must assemble a combination of parts under a set of constraints. Interactions may be present between the parts, and more than a single objective function may exist, such as... View Details

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Rakesh Khurana is the Marvin Bower Professor of Leadership Development at the Harvard Business School. He is also Professor of Sociology at Harvard University, co-Master of Cabot House at Harvard College, and the Danoff Dean of Harvard College.

Professor... View Details

Keywords: executive search

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

June 30, 2020
Article

Scaling Up Behavioral Science Interventions in Online Education

By: Rene F. Kizilcec, Justin Reich, Michael Yeomans, Christoph Dann, Emma Brunskill, Glenn Lopez, Selen Turkay, Joseph J. Williams and Dustin Tingley

Online education is rapidly expanding in response to rising demand for higher and continuing education, but many online students struggle to achieve their educational goals. Several behavioral science interventions have shown promise in raising student persistence and... View Details

Keywords: Online Learning; Behavioral Interventions; Scale; Education; Online Technology; Performance Improvement

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May 1997
Teaching Note

Product Development Performance, Instructor's Note

By: Marco Iansiti

Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details

Keywords: Management Practices and Processes; Infrastructure; Product Development; Production; Performance Evaluation

Web

The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

through the lens of their own times and particular biases. 12 Paul R. Lawrence, ca. 1960 HBS Archives Photograph Collection Mayo and Roethlisberger helped define a new View Details

Video

Should You Go to Graduate School? Factors to Consider Before Deciding

July 2000
Background Note

Industry Transformation

By: Michael E. Porter and Jan W. Rivkin

One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details

Keywords: Technological Innovation; Management; Management Practices and Processes; Industry Growth; Industry Structures; Strategy; Competitive Strategy; Corporate Strategy; Consulting Industry; Service Industry

October 2020 (Revised March 2024)
Case

Experimentation at Yelp

By: Iavor Bojinov and Karim R. Lakhani

Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details

Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry