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  • January 1971 (Revised March 1972)
  • Case

Holiday Greetings, Inc.

By: Fred K. Foulkes and William E. Fruhan Jr.
Keywords: Consumer Products Industry
Related
  • December 1970 (Revised April 1983)
  • Case

Product Management at United Brands

By: Jay W. Lorsch
Keywords: Product; Management; Consumer Products Industry
Related
  • February 1969
  • Article

Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

By: Louis T Wells Jr
Keywords: Global Range; Trade; Product; Goods and Commodities; United States
Related
  • Other Unpublished Work

A Technique to Estimate Retail Demand and Lost Sales

By: A. Raman and Giulio Zotteri
Keywords: Mathematical Methods; Demand and Consumers; Sales; Retail Industry
Related
  • Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details
  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity
  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • Research Summary

Consumer-Brand Relationships and CRM

By: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
  • Research Summary

Consumerism and the Distributed Delivery of Health Care

By: Robert S. Huckman
This stream of Professor Huckman's work examines the growing tendency for health care to be delivered in a more distributed manner. Examples of this phenomenon include health IT, teleradiology, medical travel, remote monitoring of chronic medical conditions, and retail... View Details
  • Research Summary

Creating and Consuming Brand Meaning

By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Research Summary

Current Research

By: William C. Kirby

Doing business in China in the early 21st century

Chinese companies and consumer markets

Chinese Universities: Leaders of the 21st Century? 

The enduring role of State-Owned Enterprises in China 

Business, political, and cultural... View Details

  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

  • Forthcoming
  • Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • Teaching Interest

Driving Digital Strategy (DIGS)

By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
  • Forthcoming
  • Article

Dynamic Competition for Customer Memberships

By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
Keywords: Competitive Price Discrimination; Membership; Dynamic Competition; Competition; Price; Consumer Behavior; Business Model
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  • Forthcoming
  • Article

Economic Integration and the Transmission of Democracy

By: Marco Tabellini and Giacomo Magistretti
In this paper, we study the effects of economic integration with democratic partners on democracy. We assemble a large country-level panel dataset from 1960 to 2015, and exploit improvements in air, relative to sea, transportation to derive a time-varying instrument... View Details
Keywords: Democratization; Institutional Development; Economic Integration; International Trade; Democracy; Political Preferences; Institutions; Trade; Global Range; Economics; Government and Politics
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  • Research Summary

Energy, IT, real estate, and sustainability

By: Rebecca M. Henderson

Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details

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