Publications

April 1994
Supplement

Disposable Diaper Industry in 1984

By: Stephen P. Bradley and Pankaj Ghemawat

Updates the Disposable Diaper Industry in 1974. Intended as an in-class handout. View Details

Keywords: Competition; Markets; Consumer Products Industry; Retail Industry

April 1994 (Revised September 1994)
Case

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

March 1994 (Revised December 2014)
Case

Humana, Inc.: Managing in a Changing Industry

By: Stuart Gilson

Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating... View Details

Keywords: Business Strategy; Restructuring; Change Management; Financial Management; Health Industry

February 1994 (Revised May 1995)
Case

Eastman Kodak Co.: Funtime Film

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details

Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry

February 1994 (Revised July 2005)
Case

Competitive Information Policy at Pratt & Whitney

By: Lynn S. Paine

Officials at United Technologies Corp. (UTC) must decide on an ethics policy to govern competitive intelligence gathering. The flow of competitor information into the Pratt & Whitney division has declined sharply since adoption of UTC's code of ethics. A rewritten... View Details

Keywords: Policy; Corporate Governance; Ethics; Competition; Information Management; Business or Company Management; Law

1994
Manual

Instructor's Manual for International Trade and Competition

By: D. B. Yoffie and B. Gomes-Casseres

Keywords: Globalization; Competition

January 1994 (Revised November 2002)
Case

Wal-Mart Stores, Inc.

By: Stephen P. Bradley and Pankaj Ghemawat

Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details

Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology

January 1994 (Revised September 1994)
Case

Muetron Electronics: Introducing Multichip Modules

By: George C. Lodge

Keywords: Competition; Electronics Industry

1 Jan 1994
Conference Presentation

Alliances as Learning Races

By: T. Khanna, R. Gulati and N. Nohria

Keywords: Alliances; Competition

1994
Article

Big Business, Management and Competitiveness in Twentieth Century Britain

By: G. Jones

Keywords: Management; Business Ventures; Competition; Business History; Great Britain

1994
Article

The Role of Location in Competition

By: M. E. Porter

Keywords: Geographic Location; Competition

December 1993 (Revised March 1995)
Case

Medical Products Co.

By: Robert H. Hayes

In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details

Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe

Article

Franklin D. Roosevelt, Electric Utilities, and the Power of Competition

By: Willis Emmons

Keywords: Government and Politics; Energy; Competition; Energy Industry

November 1993 (Revised September 1995)
Supplement

Block 16: Management's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Reviews the environmental challenges facing the oil industry throughout upstream and downstream operations, and oil companies' competitive responses. Reviews Conoco's and Du Pont's environmental initiatives in more... View Details

Keywords: Local Range; Operations; Environmental Sustainability; Perspective; Competitive Strategy; Corporate Strategy

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

1993
Chapter

Applying the Competitive Advantage of Nations Paradigm to Norway

By: M. E. Porter

Keywords: Competitive Advantage; Trade; Norway

September 1993 (Revised December 1993)
Background Note

Note on Pricing and Public Policy

By: Willis M. Emmons III

Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and... View Details

Keywords: Price; Business Strategy; Policy; Valuation; Management Analysis, Tools, and Techniques; Competition; Economic Systems; Monopoly; Duopoly and Oligopoly; Cost