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  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Travel Industry
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  • October 2008
  • Article

The Small World of Investing: Board Connections and Mutual Fund Returns

By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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  • 01 Mar 2008
  • News

Join in the Centennial

You don’t have to be on campus to tap into HBS Centennial events. The School’s yearlong celebration now has a Web home — www.hbs.edu/centennial/. The site gives the Centennial 21st-century global reach tailored for an alumni audience on which the sun never sets. On the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Apr 1997
  • News

A Conversation with Dean Clark

important initiatives. BULLETIN: There have been a number of obvious manifestations of progress on the technology initiative, including the shift to an Internet-based communications system at the School, the... View Details
  • 05 May 2022
  • News

Lesson Plans

schools and universities are closed this week. Shutting down to help stop community spread Across the country, at least 21 million kids, now home from school. Students are often not at high risk, but their parents, grandparents and the... View Details
  • 18 Feb 2021
  • Blog Post

SIPs in 2021

and grow cohesive teams with a tribe of supporters and advisers. “We saw this as a moment to focus on the human side of learning and connecting in a remote world,” said Wallace. “How do you build a startup when you’re all in different locations? How do you develop the... View Details
  • 25 Aug 2014
  • News

Gerald Chertavian, MBA 1992

Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit View Details
Keywords: Susan Young
  • 01 Mar 2012
  • News

Speak English, Please!

Image by Chuan Khoo / Getty Images Learning to Speak the Language of Business In March 2010, CEO Hiroshi Mikitani (MBA 1993) stood in front of his employees at online retail giant Rakuten’s Tokyo headquarters and made a stunning announcement: all 7,100 of them would... View Details
Keywords: Kim Girard; Miscellaneous Store Retailers; Retail Trade
  • 12 Nov 2012
  • News

Boston Veterans Launch Military Social Network

Keywords: National Security and International Affairs; Government; News, Library, Internet, and Other Services; Information
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

is. When competition becomes less intense, firms place emphasis on the strategic orientation that matches the dominant environmental condition (e.g., technology orientation when technology turbulence is... View Details
Keywords: Sean Silverthorne
  • Profile

Ben Faw

His injuries, for example, make it difficult for Ben to remain seated for long stretches of time; school administrators reached out to faculty to communicate the issue and help make accommodations for his need to stand or stretch during... View Details
Keywords: Technology; Technology; Technology
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Business Startups; Growth and Development Strategy; Brands and Branding; Product Launch; Product Positioning; Business Strategy; Segmentation; Asia; India
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  • 24 Oct 2013
  • News

Engineering a More Secure World

Anthony Harris Photo courtesy of Anthony Harris by Francis Storrs On April 14, 2013, a sheriff's deputy pulled over a truck cruising down Interstate 55 in Mississippi. What started as a routine traffic stop became more serious when the deputy noticed scratches around... View Details
Keywords: Francis Storrs; Management, Scientific, and Technical Consulting Services; Professional Services
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 01 Dec 2009
  • News

Alumni Books

CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of value — value for the money (the... View Details
  • 18 Jun 2001
  • Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

Manufacturing and information technology these days go together like bread and butter. But it wasn't always so. As Professor David Upton pointed out in a Global Alumni Conference panel titled "E-Commerce and the New Operations,"... View Details
Keywords: by Jim Aisner
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people analytics. Essentially, TrustSphere's technology allowed its customers to view the patterns of digital... View Details
Keywords: Dina Gerdeman
  • 01 Dec 2002
  • News

To Educate Leaders Who Make a Difference in the World

concerns facing 21st century business, including the impact of technological innovation on society, the complexities of globalization, and the challenges of leadership as corporate America tries to regain public confidence. A midday... View Details
  • Web

Institute Associates - Institute For Strategy And Competitiveness

with promise to leverage new technologies to disrupt primary care delivery. Prior to joining the Institute, Landman was the Chief Medical Officer for DoctorBase (acquired by Kareo), a patient engagement and mobile health View Details
  • Web

Courses by Title - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 21 Jul 2025 By Course Title View by Unit | View by Course Title | View by Faculty | Print View # A B C D E F G I L M N O P R S T U V W # Area Faculty Name Term Quarter Credits 3 View Details