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  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,”... View Details
Keywords: by Dina Gerdeman
  • Web

Historical Data & Sources - Business History

Notes: Literacy rates are based on population surveys which were not conducted on a regular basis and did not cover many developing countries. Download Data Set in Excel Apollo Hospitals Apollo Hospitals Map created by John Regan, MBA... View Details
  • Web

Why HBS? - Doctoral

300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025... View Details
  • Web

Faculty - Race, Gender & Equity

at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration... View Details
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and... View Details
Keywords: by Martha Lagace; Education
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

assets, and in introducing new categories that cannot be bought without the help of the core assets of their stores. With this constant evolution of product categories, retailers will also need to be much more cognizant of how they... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • Profile

Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner... View Details
Keywords: Technology; Consumer Products
  • 26 Jan 2022
  • News

Making Peace with Anger

benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were View Details
  • Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled... View Details
  • Web

Frequently Asked Questions | HBS Online

on our website? We provide brand guidelines and suggested language for our corporate and university clients. Certificates I just completed an HBS Online course. How View Details
  • April 2007 (Revised June 2008)
  • Background Note

AmorePacific

By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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  • 01 Jun 2023
  • News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and... View Details
Keywords: April White
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And... View Details
Keywords: by Danielle Kost
  • February 2018
  • Case

Wiikano Orchards

By: Benson P. Shapiro and Katherine B. Hartman
Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details
Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry
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  • May 1995
  • Background Note

Note on Product Liability

By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States. View Details
Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
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  • Profile

Aline Camargo

the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I... View Details
Keywords: Consumer Products; Retail; Entertainment / Media
  • 11 Mar 2021
  • News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme... View Details
  • May 2011 (Revised March 2012)
  • Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Keywords: Brands and Branding; Management; Electronics Industry
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  • 01 Oct 1999
  • News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - View Details
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman