Publications

December 1995
Teaching Note

Laura Ashley Series TN

By: Lynda M. Applegate

Keywords: Brands and Branding; Fashion Industry

May 2013
Teaching Note

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia and Mary Shelman

Keywords: Agribusiness; Food; Brands and Branding; Food and Beverage Industry; Italy

November 2011 (Revised June 2014)
Supplement

Coco Chanel: Creating Fashion for the Modern Woman (C)

By: Mukti Khaire and Kerry Herman

Keywords: Brands and Branding; Fashion Industry

September 1993
Background Note

The Private Label Movement

By: Robert S. Kaplan and Ray A. Goldberg

Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details

Keywords: Brands and Branding; Retail Industry; United States; Canada

Find at Harvard

06 Dec 2021
News

Action Plan: Whole Sale

retailers to connect with consumers, he adds. “Beauty is a category that has the ability to articulate a brand promise or personality,” says Balbale, which is particularly appealing to Gen Z—and others. “Retailers are beginning to... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

28 Jun 2018
Cold Call Podcast

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Keywords: Re: Rohit Deshpande; Entertainment & Recreation; Fine Arts

September 2002 (Revised January 2003)
Case

A-Rod: Signing the Best Player in Baseball

By: Randolph B. Cohen

This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details

Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry

March 1995
Supplement

The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94

By: Robert J. Dolan

Describes the initial results of Black & Decker's strategy in the United States. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry; United States

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States

April 2005 (Revised November 2008)
Case

Banco Real: Banking on Sustainability

By: Rosabeth M. Kanter and Ricardo Reisen de Pinho

ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details

Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage

Keywords: Diversified

October 1999 (Revised September 2005)
Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon

Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details

Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet

08 Jul 2014
News

Harvard Alumna and Milli Millu Founder in Her Own Words

Keywords: Retail Trade

27 May 2008
Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details

October 2002 (Revised June 2005)
Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details

Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry

September 1992 (Revised January 1993)
Case

Courtyard by Marriott

By: James L. Heskett and Roger H. Hallowell

Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details

Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Accommodations Industry

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe