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  • March 2016
  • Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
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  • 01 Mar 2024
  • News

Turning Point: Eternal Returns

Louisa Wong (MBA 1981) (Illustration by Gisela Goppel) Louisa Wong (MBA 1981) (Illustration by Gisela Goppel) I was born in the middle of Typhoon Gloria in 1957 and spent my early childhood in Kowloon’s Walled City, which at the time was an extremely poor and densely... View Details
Keywords: life experience; search firm; entrepreneurship
  • 2024
  • Working Paper

Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance

By: Ramana Nanda
At the heart of entrepreneurial finance lies a persuasion challenge: regardless of the strength of an entrepreneur’s belief in the potential of their idea, they typically need to convince investors to provide the financial capital required for its... View Details
Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias
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  • 07 Jun 2022
  • News

Deep Purpose: The Heart and Soul of High-Performance Companies

  • 06 Apr 2022
  • News

The “Great Resignation” Is a Misnomer

  • 22 Feb 2022
  • News

Ink: Bringing Purpose to Life

In his new book, Deep Purpose: The Heart and Soul of High Performance Companies, Professor Ranjay Gulati makes the case that it is indeed possible to serve two masters—profit and social purpose—at the same time. But in order to do so successfully, companies have to... View Details
Keywords: Publishing Industries (except Internet); Information
  • 28 Oct 2020
  • News

How to Lead in a Crisis

  • August 2024
  • Article

Partisans neither Expect nor Receive Reputational Rewards for Sharing Falsehoods over Truth Online.

By: Isaias Ghezae, Jillian J. Jordan, Izzy Gainsburg, Mohsen Mosleh, Gordon Pennycook, Robb Willer and David Rand
A frequently invoked explanation for the sharing of false over true political information is that partisans are motivated by their reputations. In particular, it is often argued that by indiscriminately sharing news that is favorable to one’s political party,... View Details
Keywords: Political Ideology; Reputation; Communication Intention and Meaning; Social Media; News
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  • January 2015 (Revised May 2023)
  • Technical Note

FIELD Global Immersion: Orchestrating a Compelling Presentation

By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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  • 16 Jun 2020
  • News

Megan Rapinoe on Leading - On and Off the Field

  • 10 Sep 2014
  • News

Getting Cross-Cultural Teamwork Right

Keywords: cross cultural collaboration; communication
  • November 1978 (Revised January 1995)
  • Case

McGregor's Ltd. Department Store

President has decided to restructure the discount scheme. Every staff member would be affected, good or bad. Information would have to be tailored to each group--worst off would be managers. Task is to write to managers/supervisors. View Details
Keywords: Organizational Change and Adaptation; Communication Intention and Meaning; Compensation and Benefits; Retail Industry
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  • 23 Dec 2021
  • News

Connect with Empathy, But Lead with Compassion

  • 21 Jan 2021
  • News

Why Your Values Belong at Work

  • 13 May 2021
  • News

Zhalisa Clarke's Sabbatical Story: Tech Leader Turned Healer

Keywords: DiDonna, Dennis; Sabbatical
  • 07 Apr 2022
  • News

Find Joy in Any Job: Why Am I Unhappy at Work?

  • 10 Mar 2021
  • News

Dream Job: Higher Ed’s New Hire

The daughter of teenage parents, Kim Lew (MBA 1992) grew up in public housing in Harlem and the Bronx. Her father, a Chinese immigrant, worked in the mailroom of AT&T, where the CEO was a graduate of Penn’s Wharton School of Business. Lew senior urged his daughter to... View Details
Keywords: Julia Hanna; investing; leadership; diversity; career experience; higher education; Colleges, Universities, and Professional Schools; Educational Services
  • 13 Oct 2020
  • News

A Framework for Leaders Facing Difficult Decisions

  • 30 Jun 2014
  • News

The Right of First Conversation

Keywords: job search; human resources
  • 24 Apr 2014
  • News

Find your passion through purposeful action

Roseann Hassey (MBA 1987) talks about providing service to communities in need in New Orleans, Mexico, South Africa, and Haiti. (Published April 2014) View Details