Publications

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

15 Aug 2017
Blog Post

Where Work Meets Passion: A Summer In Community Development

Black Community Food Security Network (DBCFSN) as they make headway on an exciting development project in central Detroit. They’re a small non-profit on a mission to make healthy and fresh View Details

Keywords: Nonprofit / Government

01 Sep 2012
News

First Pitch

Ario Keshani (MBA 2011) took his turn during his class’s One-Year Reunion to make a 30-second elevator pitch for souschef meals, a Maryland-based start-up that delivers ready-to-cook meals to customers’ doorsteps. Keshani was one of 20 classmates who participated in... View Details

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details

14 Nov 2019
News

Keeping Red Lobster Fresh

to do is work on is following a phased plan. And there are three phases to the plan. Phase one was fixing the fundamentals of the business, which are making sure you're operating well, making sure you got high-quality View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

25 Aug 2022
News

Comfort Zone

food and beverage or retail opportunities along the journey,” Fraser says. That and other technology can be adapted to reduce anxiety, improve... View Details

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details

Keywords: by Dina Gerdeman; Food & Beverage

October 2019
Case

David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details

Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

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November 1998 (Revised November 1999)
Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details

Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom

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16 Dec 2016
News

Cooking Up Connections

It’s a fundamental truth Alexander Blanc (GMP 8) learned at an early age: food brings people together. As a child growing up in Russia, Blanc remembers helping his mother cook so much food on his birthday... View Details

25 Aug 2022
News

Vision: To Go-Go

For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

January 1971 (Revised May 1984)
Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details

Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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05 Jul 2016
First Look

July 5, 2016

case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and View Details

Keywords: Sean Silverthorne

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

hunger-relief world were noting how we had finally reached pre-Great Recession levels of food insecurity across the country. That level of hunger – with 1 in 11 Minnesotans – was unacceptable, so we were highly motivated to lower hunger... View Details

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

February 2003 (Revised November 2003)
Exercise

McDonald's: Super-Sized Troubles (B)

This case is the second of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise directs students to employ a structured problem-solving process to evaluate the McDonald's strategy. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry

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February 2003 (Revised February 2003)
Exercise

McDonald's: Super-Sized Troubles (A)

This case is one of two cases that describe the situation and poor performance at McDonald's Corp. in early 2003. This exercise instructs students to employ an unstructured brainstorming process to develop strategic options for McDonald's. View Details

Keywords: Competitive Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry