Publications

May 2007
Case

Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry

By: Felix Oberholzer-Gee, Dennis A. Yao, Patricia Wu and Libby Cantrill

While wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or... View Details

Keywords: Business Conglomerates; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Agreements and Arrangements; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States

December 2012 (Revised May 2013)
Case

Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details

Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France; China

January 2009 (Revised July 2015)
Case

Restaurant Promotions in 2015

By: Benjamin Edelman

A variety of services offer consumers discounts when dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and Groupon. Despite key functional similarities, each of the services chooses an... View Details

Keywords: Marketing Strategy; Two-Sided Platforms; Service Delivery; Service Operations; Internet; Food and Beverage Industry; Food and Beverage Industry

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

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13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details

Keywords: by Dina Gerdeman; Food & Beverage

January 1971 (Revised May 1984)
Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details

Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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09 Apr 2021
Blog Post

Reflections on Student Conferences in 2020

Building a Sustainable, Resilient, and Nourishing Global Food System "Building a Sustainable, Resilient, and Nourishing Global Food System" was... View Details

December 1992
Case

Nestle Italy

By: John A. Quelch

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details

Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy

January 2003 (Revised May 2003)
Case

Newport Creamery (B)

By: Paul W. Marshall and Todd H Thedinga

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United States

October 1999 (Revised October 2000)
Case

Coca-Cola Company (A), The

By: David F. Hawkins

In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details

Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Food and Beverage Industry; Food and Beverage Industry

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

01 Mar 2015
News

Fıelds of Gold

the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand... View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Support Activities for Agriculture and Forestry

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Food and Beverage Industry; Food and Beverage Industry

26 Feb 2014
News

How Grocery Bags Manipulate Your Mind

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

March 2018 (Revised September 2018)
Case

Gene Lee Navigates the Darden Takeover

By: Joshua D. Margolis, H. Lawrence Culp, James Barnett and Aldo Sesia

Following a full takeover of Darden Restaurant’s Board of Directors, Darden COO Gene Lee is weighing an offer to become interim CEO. View Details

Keywords: Shareholder Activism; Investment Activism; Crisis Management; Personal Development and Career; Decision Choices and Conditions; Food and Beverage Industry; United States

26 Jan 2015
News

The Ingredients for Success

something in a different way.” Markowitz was surrounded by creative types recently as she presented NOCHI’s plans to a group that included restaurant owners, tourism officials, chefs, and food business... View Details

Keywords: Tyler Bridges; Food Services and Drinking Places; Food Services and Drinking Places; Food Services and Drinking Places

25 Apr 2016
News

Trail Blazer

Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why McMinn, founder View Details

Keywords: Jill Radsken; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

September 2020
Supplement

Commonwealth Joe: January 2020 Update from CEO Robert Peck

By: Alexander J. MacKay

At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details

Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry