Willingness To Pay - Publications - Faculty & Research

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

within an information exchange, paying attention to selected information, and responding to it appropriately. The sales rep aced this performance, steering the negotiation... View Details

Keywords: by Kathleen L. McGinn

24 Mar 2002
Research & Ideas

The Trick of Balancing Business and Government

institutions, added Ndidi Okonkwo Nwuneli (HBS MBA '99). A director of the Fate Foundation Nigeria and Fate Foundation U.S.A., two nonprofits that try to promote entrepreneurship in Nigeria, Nwuneli said, "A company can, instead of... View Details

Keywords: by Martha Lagace

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

contributions, it would have signaled the birth of truly rigorous business history. Schumpeter had a very strong attraction to history, and after writing Business Cycles, he urged again and again that economists View Details

Keywords: by Thomas K. McCraw

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

example, we learn how challenges have been turned into opportunities, and how you can grow successful businesses in turbulent conditions by paying close attention to execution and recruitment of strong... View Details

Keywords: by Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

that relied heavily on debt? Would Warburg Pincus Ventures be prepared to pay a price sufficient to win the bidding contest? Purchase this case:... View Details

Keywords: Martha Lagace

01 Feb 2012
What Do You Think?

Is Support for Small Business Misplaced?

Summing Up Do Concerns About Job Creation By Small Businesses Miss The Point? Judging from responses to this month's column, there appears to be a visceral reaction to any... View Details

Keywords: by James Heskett

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

response. Too much exposure hurts the expected relevance of marketing messages, and consumers could stop paying attention. Another typical belief is the notion that you want the consumer to be captive. But... View Details

Keywords: by Martha Lagace

12 Nov 2001
Research & Ideas

Facing the New World Order

where we have both a global slowdown and the remarkable economic uncertainty following the terrorist attacks in the United States, we need to pay attention, I think without question, View Details

Keywords: by Staff

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

strategy that was explicitly based on the perceived strengths and weaknesses of its competitor, Ford.2 In the 1930s, Chester Barnard, a top executive with AT&T, argued that managers should pay especially close attention View Details

Keywords: by Pankaj Ghemawat

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an... View Details

Keywords: by Michael Blanding; Sports; Advertising

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

cruise lines use two different passenger models. In one, passengers pay for an expensive cabin boarding that separates them from the view of lower-fare passengers the entire trip. The second allows lower-fare passengers View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

26 Mar 2014
Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

practices should simply be mindful of the potential for EHRs to interfere with work coordination and they should pay close attention to how they might affect existing... View Details

Keywords: by Dina Gerdeman; Health

01 Feb 2016
Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

Coaches Really Matter? Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Boris Groysberg is a professor of business administration at Harvard Business School and the coauthor, with... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

higher due to the extra career-related effort. The end result is that the firm may pay for more effort than it wanted to consume. Q: Why is non-contractible information about... View Details

Keywords: by Ann Cullen; Financial Services

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

other consumers from buying these brands or using them in public for fear of criticism. These brands used to extract a price premium over local products. Many consumers were willing to View Details

Keywords: by Sean Silverthorne

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

agreement to pay Media General $142 million for its weekly and daily newspapers and real-estate holdings, and a credit agreement that included a $400 million term loan. Speculating about Buffett's apparent... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

companies are already starting to find ways to combine incentives for performance with measures to create more loyalty and employee affiliation with the company. Japanese... View Details

Keywords: by Martha Lagace & Hilah Geer

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

discourages them from posting on Wagaroo. Some people don’t want pets to go to a family not willing to pay for it, and are hesitant View Details

Keywords: by Carmen Nobel; Retail

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

Gilmore. Steve Cunningham, director of customer listening at Cisco, agrees that it's vital to listen and respond to individual customer needs and preferences. But he believes you must also View Details

Keywords: by Jean Ayers

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