Publications

13 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

urgent challenges. In March, community trust would prove critical. While taking a deep dive into the potential for tax policy to incentivize housing development, “COVID-19 really hit,” Patel says. Virtually overnight, Patel’s housing... View Details

Keywords: Nonprofit / Government; Social Enterprise

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

entrepreneurs. Pierre-Jacques said, “We have a unique opportunity to change the face of entrepreneurship and create the minority renaissance for venture capital. We have had a lot of people reach out to us who don’t have experience in... View Details

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

offers HBS alumni and Harvard-affiliated postdocs the opportunity to work closely with leading biotech industry and biomedical authorities, receive mentorship, and join a View Details

14 Jun 2022
Blog Post

Meet the HBS Jewish Student Association

global Jewish community, JSA brings members together to celebrate holidays, engage in learning opportunities, and foster the Jewish community on campus and beyond. This year’s... View Details

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

2011
Book

What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

By: Robert Steven Kaplan

Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your... View Details

Keywords: Leadership Development; Organizational Development; Reaching Your Potential; Career Planning; Management Styles; Interpersonal Communication; Leadership; Performance Effectiveness; Personal Development and Career

Find at Harvard

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

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26 Aug 2020
Blog Post

Two sides, same coin: How I left the Bay Area as an operator and returned as an investor

gets full autonomy to design their own partnership structure and processes. As founding partners of our own “fund”, we had to learn how to collaborate effectively and work through any disagreement (e.g. on... View Details

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

October 11 is National Coming Out Day (NCOD) and HBS will be participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on... View Details

14 Feb 2022
Blog Post

Celebrating Love @ HBS in 2022

Love @ HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. PRIDE is pleased to present this annual showcase of stories of love from the LGBTQ+ View Details

17 Nov 2023
Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

decisions that affected the unit. I knew I wanted a career that embodied these characteristics, which ultimately led to me attending the United States Naval Academy and commissioning as a Naval Officer. After graduation, I entered the... View Details

November 2005 (Revised August 2006)
Case

Investor Relations at TOTAL

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Examines investor relations and financial communications in a large company with a diverse group of financial stakeholders. Total is an "energy major" based in Paris, France. The importance of its product and its impact on economies and environments combine with the... View Details

Keywords: Financial Reporting; Business and Shareholder Relations; Communication Strategy; Paris

December 2000 (Revised March 2001)
Background Note

Strategic Use of Music in Marketing, The: A Selective Review

By: Gerald Zaltman and Nancy Puccinelli

Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details

Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior