Test - Publications - Faculty & Research

October 2020
Teaching Plan

Merck: COVID-19 Vaccines

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details

Keywords: Vaccines; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Research and Development; Business Strategy; Pharmaceutical Industry; United States

Citation

Purchase

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

randomly by branch, interspersed with control weeks. At the beginning of a test week, the company would send a text message to members of the sales force in a given branch, telling those employees they were getting a certain bonus. The... View Details

Keywords: by Roberta Holland; Retail

09 Sep 2009
First Look

First Look: September 9

Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage problem solving and prevent subsequent failures. Our study is among the first to develop and empirically View Details

Keywords: Martha Lagace

15 Apr 2014
First Look

First Look: April 15

Pooled Income Funds. Purchase this case: http://hbr.org/product/choosing-a-charitable-giving-vehicle/an/314073-PDF-ENG Harvard Business School Case 514-086 23andMe: Genetic Testing for Consumers (A) On November 22, 2013, the... View Details

Keywords: Sean Silverthorne

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

Boston, initially stocked with 30 books each, and garner used and new book donations to promote a continual exchange of books. After establishing a process for exchanging books and knowledge on racial justice, I plan to test different... View Details

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

Web

Social Enterprise Track | New Venture Competition

an opportunity for eligible graduate students across Harvard University to explore social entrepreneurship and test ideas for social innovation in a rigorous and supportive environment. Social Enterprise Track entries may include... View Details

06 Jan 2012
News

Where Are They Now?

says Mahesh. “I think our bed, in a very Adam Smithian way, showed how capitalism, when it focuses on basic human needs, means doing well results in doing good,” he adds. The start-up has completed two rounds of in-hospital tests and is... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance; Furniture and Related Product Manufacturing; Manufacturing

Web

Director’s Foreword | Baker Library

photography in 1948. As part of the work of enhancing access to the archive, art historian Jennifer Quick expertly managed a project centered on the extensive Ansel Adams material within the Polaroid collection. Jennifer’s meticulous research has provided invaluable... View Details

01 Jun 2022
News

Vision: Into the Breach

large, established carriers, which write policies to cover cyberattacks but do little to preempt them, At-Bay takes a preventive approach to cyber insurance. Before signing up a new policyholder, the company performs non-intrusive penetration View Details

Keywords: Alexander Gelfand

28 May 2019
News

3-Minute Briefing: Tom Hulme (MBA 2007)

prototype, they’ll test things with those customers, and they’ll learn faster than the competition. I’m really digging into FinTech at the moment. I pick a topic each year and do a deep dive. Otherwise you’re constantly reacting to a fire... View Details

Keywords: April White

01 Sep 2014
News

New Idea: On-Demand Package Delivery

potential customers on Facebook and LinkedIn, and purchase mover’s dollies to help them make deliveries. The cofounders successfully tested Boxxify throughout April and May in Boston’s Back Bay, where their research showed only 3 percent... View Details

Keywords: Francis Storrs

01 Mar 2010
News

You Have to Save to Win

Playing off the popularity of lottery games, HBS professor Peter Tufano has designed a savings program called “Save to Win,” now being tested at eight credit unions in Michigan. To participate, individuals open a one-year certificate of... View Details

Keywords: Monetary Authorities-Central Bank; Finance; Securities, Commodities, and Other Financial Investments; Finance

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

Female-focused products experience less growth To test that effect, the researchers examined some 6,000 products released on Product Hunt in a two-year period between 2016 and 2018. Using machine learning, they analyzed product... View Details

Keywords: by Michael Blanding

2013
Article

Planning Prompts as a Means of Increasing Preventive Screening Rates

By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

Keywords: Reminder Systems; Communication; Economics; Behavioral; Primary Prevention; Colonoscopy; Memory; Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry

15 Jan 2018
News

A Better Business Model for Fighting Cancer

Keywords: Scientific Research and Development Services

02 Mar 2016
Blog Post

HBS FIELD - A Sneak Peek Into Retail

partner and they allowed us to test our ideas in one of their highest grossing stores, which was a highlight of the trip for me. Our prototype solutions were a success and during our final presentation the company agreed to try some of... View Details

Keywords: Consumer Products / Retail

Profile

Kendall Brinker

made products that inspire as much passion as cars," Kendall notes. As an active member of the Automotive Club, she gets access to events many others would envy. "We got to test drive Lamborghinis at a local dealership,"... View Details

01 Mar 2012
News

Making Finance Personal

there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them vote, instead of relying on the... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services

17 Dec 2015
News

Applying Strategy Concepts In Innovative Ways Through Technology

tools that they’ve seen in the course. We can have a case discussion to determine whether ideas are reasonable or not, but there’s no way for us to test them in the classroom. In the simulation, students have to make choices and then... View Details

Publications