Social Marketing - Publications - Faculty & Research

13 Sep 2011
First Look

First Look: September 13

direction of this nascent market. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/712410-PDF-ENG The Dannon Company: Marketing and Corporate Social Responsibility (B) Christopher Marquis and Bobbi... View Details

Keywords: Sean Silverthorne

21 Feb 2017
First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings of Rakuten, she reveals three... View Details

Keywords: Carmen Nobel

2000
Chapter

Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

By: Michael W. Toffel

One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details

Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore

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2014
Article

Rainmakers: Why Bad Weather Means Good Productivity

By: Jooa Julia Lee, Francesca Gino and Bradley R. Staats

People believe that weather conditions influence their everyday work life, but to date, little is known about how weather affects individual productivity. Contrary to conventional wisdom, we predict and find that bad weather increases individual productivity and that... View Details

Keywords: Productivity; Opportunity Cost; Distractions; Weather; Performance Productivity; Cognition and Thinking

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Business, Government & the International Economy Awards & Honors - Faculty & Research

“The Labor Market and Political Effects of Automation” with Sydnee Caldwell. Marlous van Waijenburg : 2020: Finalist for the bi-annual Stephen Ellis Prize for the most innovative article in African Affairs for "Africa Rising? A Historical... View Details

November 1994 (Revised September 1996)
Case

RiceSelect

By: Alvin J. Silk and Mary Shelman

In August 1994, Robin Andrews, President of RiceTec, Inc., faces a critical decision that will affect his firm's future: what policy should RiceTec follow for supplying grocery retailers with private label merchandise? RiceTec, a small privately owned firm engaged in... View Details

Keywords: Cash Flow; Leadership; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Private Ownership; Research and Development; Conflict Management; Agriculture and Agribusiness Industry; Retail Industry

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22 Apr 2014
First Look

First Look: April 22

Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak... View Details

Keywords: Sean Silverthorne

Web

Capturing & Disseminating Video/Photography During Course Activities | About

of this policy is to clarify the School’s position on capturing (e.g., photography, audio, video, live streaming and other formats) and/or disseminating (e.g., via the media or use of social media) content, images, or conversations that... View Details

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

context. I believe that once we can articulate how racism harms everyone, we are closer to dismantling the system that harms us all. Broderick Turner is an assistant professor of marketing at Virginia Tech’s Pamplin College of Business... View Details

Keywords: by Danielle Kost

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

change among training organizations, our research team at Harvard’s interdisciplinary Project on Workforce analyzed 316 applications to the Postsecondary Innovation for Equity initiative. The grant competition, launched by venture philanthropy New Profit, awarded... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

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Strategy Awards & Honors - Faculty & Research

Discovering New Uses for Existing Innovations” was selected for publication in the 2020 Academy of Management Best Paper Proceedings. Rebecca A. Karp : Finalist for the 2020 INFORMS Best Dissertation Proposal Competition for “From Conceptual to Commercial: How Novel... View Details

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

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31 May 2011
First Look

First Look: May 31

mathematical models has turned the negotiated order of organizational activities, which necessarily include particularistic elements, into abstract generalizations that favor quantifiable variables. This paper offers another logic, a View Details

Keywords: Sean Silverthorne

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Sustainable Business Strategy Course | HBS Online

can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role... View Details

07 Oct 2008
First Look

First Look: October 7, 2008

Harvard Business School Case 509-013 Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in... View Details

Keywords: Martha Lagace

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HBS - The year in Review

Negotiation, Organizations & Markets Thomas Graeber Negotiation, Organizations & Markets Jillian Jordan Negotiation, Organizations & Markets James Riley Organizational Behavior... View Details

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Strategy Execution Online Course | HBS Online

dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the... View Details

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Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Additionally, these conditions may lead to lower social engagement due to lack of care options , or resources through the healthcare system. Growing up with a condition that causes regular nosebleeds and life-threatening debilitations was... View Details

April 2006 (Revised March 2007)
Case

Drexel Burnham Lambert (A): "The Smartest People on Wall Street Can be Had"

By: Boris Groysberg, Anahita Hashemi and Brendan Reed

In February 1990, Drexel Burnham Lambert declared bankruptcy amid a slew of scandals. Equities chief Arthur Kirsch hoped to keep his high-performing 600-person team intact. Could he find a company that would take on such a massive group hire? Competitors were already... View Details

Keywords: Decision Making; Decision Choices and Conditions; Insolvency and Bankruptcy; Selection and Staffing; Leadership; Negotiation; Groups and Teams; Power and Influence; Society

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November 2008 (Revised January 2010)
Case

Stone Finch, Inc.: Young Division, Old Division

By: Richard G. Hamermesh and Elizabeth Collins

CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details